Zach Bingham

As the CEO of 1800DTC, I'm focused on building one of the strongest communities in commerce. Through content, events, and shared knowledge, the goal is to connect the best operators, brands, and technology shaping the future of DTC. My background is rooted in the Shopify ecosystem. I've worked across leading platforms and agencies including Route, Stay AI, and Toki, and most recently led growth and partnerships at Lunar Solar Group. Along the way, I've spent years working closely with brands, operators, SaaS partners, and agencies across the commerce landscape. Across every role, the throughline has remained the same: commerce, content, and community. I'm based in Utah. When I'm not working, you'll likely find me skiing, biking around town, or training for my next competition.

42 articles

August 18, 2026

42 articles

1800Hotline 036 // Mid-Day Squares just borrowed $8M

1800Hotline 035 // AG1 breaks its own format after 16 years, Olipop's founder hands off the CEO seat, and a nasal wellness brand hit 3,100 doors

1800Hotline 034 // Rhode's $27M day, avocado oil products go viral with questions, and Khloé's chips add collagen

1800Hotline 033 // p&g bets $3.8b on supplements, an amazon-native brand lands 2,600 walmart doors, and breakfast starts coming in a can

1800Hotline 032 // $580M in the pancake aisle, $1.5M for beef tallow Doritos, and a chef that launched with three products

1800Hotline 031 // David sold out in 30 minutes, True Religion wants $1B, and zombie cells arrive at Ulta

1800Hotline 030 // $1B with zero dilution, Hoka hits single digits, and a peanut butter billboard in Times Square

1800Hotline 029 // UTZ going private, Final Boss Sour levels up, and Shopify review crackdowns

Introducing the new 1800DTC 👀

1800Hotline 028 // Levi's DTC hits 51%, Prime Day's value shift, and cat treats won the week

1800DTC // The Difficult Reality Coming for Shopify Stores

1800Hotline 027 // Prime Day carts got practical, creatine hits the Sprouts shelf, and matcha named after an 89-year-old

1800Hotline 026 // A $3B brand buys its factory, 10 quarters of +100%, and a seltzer named Ciggy's

the 1800DTC NYC takeover

1800Hotline 025 // Reformation just filed for IPO, Prime Day moved $26B, and THC lemonade is here for summer

1800Hotline 024 // Pinterest built a shopping chatbot, Coconut Cult needs a bigger factory, and toothpaste got a wellness upgrade

1800Hotline 023 // Prime Day kicks off today with $26B on the line, Stars + Honey hits Target, and Danone is suing Chobani

1800Hotline 022 // $360M exit to potato chips, BarkBox admits the box isn't the point, and the Yasso founders are back

1800Hotline 021 // Stitch Fix is quietly making a comeback, Pinterest just dropped $4B on AI, and GoodPop put french fries in a popsicle

1800Hotline 020 // Dad Gang hit $35M without a single paid ad, AI is now filtering your brand loyalty, and Huel is making ramen

1800Hotline 019 // Nike's reality check, Salt and Straw explores a $200M sale, and Tom Brady is selling coconut water now

1800Hotline 018 // $100M in year one for Smash Kitchen, Joyride hits No. 1 at Target, and Jolly Rancher is going zero-sugar

1800Hotline 017 // Warby Parker x Google x Samsung, $325M for a stain remover, and protein ice cream with wild macros

1800Hotline 016 // 47,000 signups and no product, Google wants to own your cart, and a pub owner fixed soft drinks