Scoops Raises $2M, Rogue Hits $1M at Walmart, And New Maev Campaign Launches
Zach Bingham is focused on building one of the strongest communities in commerce as the CEO of 1800DTC. Based in Utah, he brings his expertise and knowledge from working closely with brands and across leading platforms and agencies.
Welcome Back DTC fam,
We’re cooking up some new things here at 1800DTC with our new intelligence platform. We want to give you the best of the best when it comes to insights and data in the DTC space.
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Let’s get to it.
Launch an ad today and it’s a coin flip whether Meta is still spending on it by Black Friday.
With the biggest shopping weekend of the year just two weeks out, timing is everything. Our partner Cuttable analyzed over 280,000 ads and found that two weeks is roughly when the median ad stops getting meaningful spend.
If your next round isn’t ready, THIS IS THE WEEK to make it.
Cuttable tells you what to make next, then makes it. It reads what every ad in your account earned and works out exactly why the winners won, then it builds new on-brand ads using your existing footage, products, and reviews. Your team edits anything, approves everything, and publishes straight to Meta.
Since adding Cuttable, Conserving Beauty’s click-through rate nearly doubled and its CPMs dropped by at least 30%. They’re in good company alongside brands like Rodan + Fields, lululemon, and Brooks Running using Cuttable.
So…are you spending $10K+ a month on Meta? You’ll want to book a quick 20-minute demo to see what Cuttable can build for your brand.
[ founder highlight ]
Katie Spies started making food for her rescue, George, after a vet pointed at his bowl.
That turned into three years of R&D, a group text of a few hundred New York dog owners, and a seed round that was set to close the day the world shut down in March 2020.
They launched DTC that month anyway.
Check out Maev’s story and tech stack here →
[ in the news ]
For DTC Operators: Shopify x ChatGPT
With ChatGPT’s new business integration, Shopify has its foot in the door.
The landscape of DTC and how customers find, interact and engage with every brand online is changing fast (and 1800DTC is here to help you stay ahead of the curve).
This announcement is new and early, but those who start early learn the ins and outs.
Here’s the announcement from Shopify for more details →
Scoops Raises $2M Seed Round
Scoops has raised a $2 million seed round led by James Weil (Weil Family Office).
Since launching in April 2026, founder and CEO Liz Lane has taken the brand from Target Nationwide to Amazon and TikTok Shop with the help of Lauren Browning, Head of Brand.
Weil met Liz through another investor and was immediately impressed by the brand. Before Scoops, she was Head of Operations at Magic Spoon, which she helped scale, and the first U.S. operations hire at Huel.
“Our supplier and our manufacturer bet on Scoops before anyone else did,” said Liz Lane, Founder & CEO. “Having them in this round means we grow with the same people who got us here.”
Scoops will use the funds to support its nationwide Target rollout, innovate on new products, and make its first hires beyond the founding team.
Maev Launches “Seat at the Table” Campaign
On November 10th, Maev (the cult-favorite whole-ingredient dog food brand) introduced two new additions to its lineup:
Harvest Turkey and shelf-stable Bone Broths in Grass-Fed Beef and Free-Range Chicken varieties.
Arriving just in time for the holidays, the launch also brings their new “Seat at the Table” campaign, featuring dogs as distinguished dinner guests in editorial-style photography, holiday hosting creator content, and out-of-home (a hand-painted mural + billboard in NYC).
With 83% of pet owners saying their pet feels like their own child and 51% planning to serve their pets a special holiday meal or treat, Maev is tapping into the growing humanization of pets and the idea that dogs are family, not just waiting for scraps.
Rogue Hits $1M in Walmart (fast)
The protein snacks are taking over your local Walmart people.
Rogue says it crossed $1M in scanned sales in its first 13 weeks at Walmart.
It went national in July across 2,800 stores, slotted in the protein and sports nutrition aisle rather than the chip aisle, two months after a $2.5M pre-seed led by Science Inc.
If you got the hype and momentum, lean into it. Especially in a crowded category.
Check out the full breakdown here →
[ get connected IRL ]
The Supper Club in NYC with Superfiliate + Augmentum
Get in the same room with like-minded marketers and builders who are changing the industry.
Gonna be a blast with dinner + drinks in NYC.
CPG Founders: What Worked + What Didn’t
Oh, I don’t know, just a few reasons you should pull up to this one…
- Hear which channels moved product and which ate margin
- Learn what founders wish they had asked before choosing a co-packer or distributor
- Explore where food service and alternative distribution could fit your brand
- Hear how founders responded when their customers, markets, or plans changed.
- Pressure-test your 2027 assumptions against what these founders are seeing in 2026.
How an 8-Figure Shopify Brand Measures Meta Ads Traffic Quality
If you’re a DTC brand that has touched Shopify or Meta ads in some way, this may be a helpful one for you:
Drawing on his experience scaling a Shopify brand selling products worth up to $12,000, Jānis will share how his team developed an in-house tracking system to understand visitor behavior, identify high-intent traffic, and make smarter Meta Ads decisions.
[ DTC notes ]
General Mills killed Dunkaroos for not being healthy enough.
So somebody built a healthier one.
Sidepiece is cookies with a side of frosting.
10g protein, 11g fiber, vegan and gluten-free.
Every better-for-you snack sells you what’s not in it. Sidepiece sells you the dunk
Shout-out to my friends Chris and Kelsie for building this one
If you want to catch the next one in the Buying in Early Series, get it here →
See you Tuesday,
Zach and 1800DTC Team 1800DTC.com
P.S Those on this waitlist will get first access when we launch our new intelligence platform. Join here →
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