For tool vendors & agencies selling to DTC brands

The Pulse of DTC

We monitor 20,181 DTC storefronts every week and flag every switch, removal and new install. Find your next 50 customers before your competitor does.

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Every switch, install and removal across 20,181 brands. Updated weekly.

Trending brands

All 20,181 brands →

Brand categories

Tools of the week

#ToolTracked installs
01KlaviyoClaimedKlaviyo is a marketing platform that provides email marketing tools for ecommerce businesses. It connects to online stor…1,033
02Microsoft Clarity: AI InsightsMicrosoft Clarity: AI Insights is an analytics and reporting tool that provides AI-driven visual analytics, session reco…957
03Triple WhaleClaimedTriple Whale is the AI operating system built for modern commerce. It pulls every signal in your business into one place…529
04GorgiasGorgias is a customer experience tool that centralizes support tickets and provides buyer profile information. It connec…528
05YotpoClaimedYotpo helps brands collect product reviews that build social proof, crucial for driving sales. With AI-powered review wi…446
06Judge.me Product ReviewsShow real experiences with unlimited product reviews, Google reviews, star ratings, & testimonials Getting traffic is ha…400
07RebuyClaimedRebuy is the ultimate personalization platform for Shopify brands. Rebuy provides AI-powered tools to enhance customer e…367
08HotjarHotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users an…367
09OkendoClaimedOkendo is the customer marketing platform trusted by 18,000+ brands, including SKIMS, Rhode, and Oh Polly. With Reviews,…364
10ElevarElevar is a dynamic data and tracking tool available that facilitates the seamless expansion of Shopify/Shopify Plus bra…352
+2.0KCheck out all 2,045 tools29 categories of tools, detected on storefronts or disclosed by brands.
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Pricing and Plans

The free account is the full product with most records locked. Pro unlocks every name, change and export for up to 3 categories at $99 a month. Team, with the API, Claude MCP and Slack, is coming soon.

Free

The whole dashboard. Names and changes locked on most records.

$0/ forever

Includes
  • The full dashboard, every one of 20,181 brands listed
  • Weekly counts of switches and removals per category
  • Tool names and change details locked · no alerts or exports
Most popular

Pro

All data, watchlists and exports in up to 3 categories. Alerts stay inside 1800DTC.

$99/ month

Free included +
  • Up to 3 category monitoring
  • Full records of every Brand in our database
  • Watchlists with in-app notifications
  • Unlimited CSV export of all data
  • 1 seat included
  • Additional seats $20/mo each
Coming soon

Team

Everything in Pro, piped into your stack: API, Claude MCP and Slack.

$299/ month

Pro included +
  • Unlimited category monitoring
  • API access
  • Claude MCP server
  • Slack alerts
  • 3 seats included
  • Additional seats $35/mo each
Coming soon
Best for

Tools selling in these categories

On every plan, Free included.

Stack Tracking

Week of Nov 12,367 brands
Latest confirmed · week of Oct 25
1,085Changes detected32Switched592Added461Removed
Changes · last 3 weeks
2,960
1,085
…
Oct 18Oct 25This week
  • Switched
  • Removed
  • Added

Every change carries the evidence behind it and a verified person to call. Slack alerts the day it happens.

Methodology

How we know

Every tracked storefront is crawled every Sunday. Each layer is a different kind of evidence, so a change is only reported when the crawl can show it.

  1. 01Live · every Sunday

    Apps

    2,045 app fingerprints

    Every request a storefront makes is matched against known apps, then compared with the week before.

    What it catches
    • Installs
    • Removals
    • Switches
  2. 02Live · every Sunday

    Pixels

    Verified by firing, not presence

    A pixel only counts when it fires on a product, cart or checkout page, not when its code just sits there.

    What it catches
    • Meta
    • Google
    • TikTok
    • 40+ more
  3. 03Coming next

    Operations

    Beyond the storefront

    The tools that never show on a storefront, added next.

    What it will add
    • 3PL
    • ERP
    • Payroll
    • Banking

Spotlight tool

Cuttable is the AI ad platform that learns. It reads what's working across your brand's ads to make new ones using your real assets (in a day instead of weeks). Backed by a $20M Series A led by Airtree, they power 440+ brands like Conserving Beauty, who saw CTR nearly double and CPMs fall >30%.

46Brands run it0Net · 7d0Switched in · 90d
muk Hair, GLDN, Bondi Sands and 43 more
Cuttable screenshot

Agencies of the week

Y'allClaimedUSA · Team 6+
Creative & BrandMarketing
Tracked clients12
Tracked clientsSijoFlavCityOceanBlue9 more in the full record
Visit website
ADOPTER Media – Podcasting AgencyClaimedLas Vegas, NV · Team 16+
Analytics & GrowthChannels & ExpansionCreative & Brand
Tracked clients24
Tracked clientsMagic SpoonMOSHOllie21 more in the full record
Visit website
BasisClaimedJacksonville, Florida · Team 1+
Development & Design
Tracked clients15
Tracked clientsPrimally PureLittle TroubleGoMacro12 more in the full record
Visit website
All 34 agencies →

Every store running every tool. Who switched, who left, who to call.

Weekly crawls of 20,181 DTC brands. Alerts the day a stack changes, exports and a verified person at each brand. From $99 a month.

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