$62M Raise for Intake, OuterSignal x Superfiliate Integration, and Brands I’m Buying In Early
Zach Bingham is focused on building one of the strongest communities in commerce as the CEO of 1800DTC. Based in Utah, he brings his expertise and knowledge from working closely with brands and across leading platforms and agencies.
Welcome back DTC fam,
We’ve got some exciting events on the roster coming up, and we’re just days away from one of the craziest seasons for DTC.
And we’re cooking up even crazier things at 1800DTC…
Let’s get to it.
When growth stalls, most founders fire the media buyer.
We’re approaching peak layoff season, after all. New buyer steps in and rebuilds the campaigns. And then… you check the numbers three months later and they’re the same.
Well spoiler: the media buyer was never the bottleneck.
The bottleneck tends to be the space between. Your media buyer optimizes the click, CRO optimizes the page, email team optimizes the flows, and nobody really owns the handoffs. Ad promises one thing, the landing page says another, the offer matches neither, and retention ends up being an afterthought.
Pixel Theory, founded by the talented Graham Welter, is a growth partner for consumer brands. They’re friends of 1800DTC who treat everything your specialists work on all as one machine. That is how their long-term partnership took MASA Chips (LOVE them) to a near nine-figure run rate.
For a small number of brands, Pixel Theory is opening up 90-day growth plans: one connected plan covering creative direction, media buying structure, financial modeling, landing pages, offer testing, and retention, built the way they would build it inside your P&L. Apply below.
[ founder highlight ]
Angela went from manufacturers ghosting their brand to her team creating the product themselves in a tamale factory.
And now Little Spoons just launched its first kids’ cereal, Dolphin Divers, nationwide in Target…
We highlight DTC founders like this every week. Share this with the next founder we should highlight →
[ in the news ]
OuterSignal x Superfiliate Integration is Live
Zach Zelner, CEO of OuterSignal, just announced their partnership and integration with Superfiliate.
This is a big one for DTC operators.
Here's how it works:
”OuterSignal identifies customers with creator reach. Brands segment those customers and connect them to Superfiliate. Superfiliate automatically handles outreach and enrollment into affiliate programs.
Performance data flows back into OuterSignal, so brands can see exactly how much revenue those creators are driving.”
Customer intelligence is going to be the upper hand moving forward in the DTC arena.
Check out the full launch announcement here →
Intake Breathing Gets $62M In Funding
Intake Breathing just raised $62 million in its first major funding round from Camino Partners, the investment firm led by KIND Snacks founder Daniel Lubetzky.
They’re approaching $100 million in annual revenue for 2026 following some big triple-digit growth. The new capital will be used to scale their team and push the brand out of pure e-commerce into major brick-and-mortar retail stores.
Intake has scaled fast because it fits the modern e-commerce subscription model. The nasal bridge is a one-time purchase, but users need to keep buying the disposable adhesive tabs to use it every night.
This creates highly predictable recurring revenue and a sticky customer base for biohackers, athletes, and chronic snorers.
They’re disrupting the wellness and athletic performance markets by completely reinventing how we stop mouth-breathing.
Really interested to see where this brand takes things.
Behind the Scenes BFCM Prep…
BFCM is weeks away and there’s still so much to talk about.
About a week ago at the Before the Rush event, we brought together incredible operators to share what’s happening behind the scenes for BFCM prep.
Big thanks to Steve from Swat Fame for moderating, Greg from goodr and Suraj from Ejam for sharing their perspectives, and Okendo, DOSS, and Northbeam for making the conversation possible.
And the Winner of the Eight Sleep Pod 6 is…
Drumroll please...
Over the past couple of weeks, we’ve been mentioning our DTC Wrapped 2026 awards to highlight the best tools based on real operator feedback. Dozens of nominees campaigned hard, including OuterSignal, Klaviyo, and Stay AI.
We’re excited to announce the Best Tools for DTC Brands in 2027 live in New York on December 11.
Plus, every eligible ballot was entered for a chance to win an Eight Sleep Pod 6. Huge thanks to everyone who participated.
Congratulations to Janelle Lew, EVP, Operations at Elwood Clothing! A comfortable sleep is heading her way. And the Best Tools for DTC Brands are heading your way soon.
[ get connected IRL ]
East Coast’s Premier Social Commerce Event
As social commerce accelerates into Q4, join forward-thinking brands, creators, and platforms (1800DTC will be there) for this premier one-day event.
Get actionable strategies directly from industry leaders, including Nik Sharma (Sharma Brands), Laura Tabano (Meta), Rory Vaden (Brand Builders), Jack Ricker (ShopMy), and Sean Walsh (VaynerX).
Elevate your strategy and position your brand at the forefront of the industry. Then, stay for the community at the post-event SoCom Social to network with all the major platforms powering the space.
Complimentary passes are available for brands.
The Outliers Summit
This is a two-day gathering for founders, creators, operators, builders, and thinkers bringing ambitious ideas to life, hosted by Ankur Nagpal and Andrew Yeung.
Just a few familiar names you’ll be hearing from:
- Ryan Hoover (Product Hunt, Weekend Fund)
- Sahil Lavingia (Gumroad)
- Andy Dunn (Bonobos, Pie)
- Nadya Okamoto (Pie, August)
- Zach Sims (Codecademy)
- Nat Eliason
- Nik Sharma
And a lot more…
New York Ecom Padel Social Nov 2026
This one’s for you if you’re an e-commerce founder doing $1M+ in annual sales and looking to scale to $5M+. Whether you’re building on Amazon, Shopify, TikTok, or your own DTC site, join the game, connect and build with the right ecom founders.
[ DTC notes ]
If you missed it, I’ve been dropping the sauce on my series “buying in early” on Instagram.
We want to give you the latest in the DTC space, and this is part of it.
And earlier this week I wrapped up episode 13 and dove into Fort, the wearable built for lifting. Wild part is it’s built by three ex-Tesla engineers who worked on the Cybertruck, Semi, and Cybercab.
See you Tuesday,
Zach and 1800DTC Team 1800DTC.com
P.S Monday we’re dropping some exciting news… DTC brands, founders and operators, stay tuned.
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