Featured·August 24, 2026

August 24, 2026

The BFCM Operators Playbook

Thirteen chapters of real operator math for the weekend that makes your quarter. Written with the brands and partners who've seen it. The P&L, the timeline, the send calendar, the dashboards. Less theory. More experience.

1 min readEditorial Team

Operators· Founder and operator stories from the people actually running the stack.

Behind The Tool

Behind The Tool: Yash From SARAL & SATHI

July 15, 2026 · 5 min readMarissa O'Halloran
Behind The Tool: Yash From SARAL & SATHI

Behind The Tool

Behind The Tool: Kirsten From minisocial

June 25, 2026 · 5 min readMarissa O'Halloran
Behind The Tool: Kirsten From minisocial

Behind The Tool

Behind The Tool: Rytis From Omnisend

June 17, 2026 · 5 min readMarissa O'Halloran
Behind The Tool: Rytis From Omnisend

Behind The Tool

Behind The Tool: Wiley From DOSS

May 15, 2026 · 5 min readMarissa O'Halloran
Behind The Tool: Wiley From DOSS
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Guides· How the best brands operate, written down step by step.

Content, Community & Creator Strategy

When to Use TikTok Shop Affiliate vs. Paid Creators?

August 4, 2026 · 7 min readJosh Durham
TikTok Shop Affiliates vs. Paid Creator Partnerships: When to Use Each (and Why You Probably Need Both)

Acquisition & Marketing

How to Turn Instagram Followers Into Owned Subscribers

August 4, 2026 · 6 min readMarissa O'Halloran
How to Turn Instagram Followers Into Owned Subscribers: The New Tool By Klaviyo

Testing & Optimization

TikTok Shop SPS: The Complete Guide to Shop Performance Score (2026)

July 27, 2026 · 8 min readAli Mirzaei
The TikTok Shop SPS Score Handbook: How One Number Quietly Decides Whether Your Shop Scales or Fails

Content, Community & Creator Strategy

How to Think About Your UGC Strategy in 2027

July 23, 2026 · 6 min readMarissa O'Halloran
How to Think About Your UGC Content? What Actually Works When AI Content Floods Every Feed
See all Guides

Breakdowns· Tool teardowns and stack analyses, with the trade-offs spelled out.

April 14, 2026

Onward Review: The Post-Purchase Platform That Just Got a Lot Smarter

10 min readMarissa O'Halloran
Onward Review: The Post-Purchase Platform That Just Got a Lot Smarter

March 30, 2026

KeepCart Review: The Margin Leak You're Probably Ignoring

10 min readMarissa O'Halloran
KeepCart Review: The Margin Leak You're Probably Ignoring

September 30, 2025

Klaviyo Review: Turn Buyers Into Loyal Customers

10 min readMatt Buxbaum
Klaviyo Review: Turn First-Time Buyers Into Lifelong Customers

September 11, 2025

Snaphat Ads: Reach Untapped Audiences And Drive Growth

10 min readMatt Buxbaum
Snapchat Ads Review: Reach Untapped Audiences with Snapchat Ads
See all Breakdowns

Playbooks· Long-form, sponsor-backed reports on a single channel or category.

May 19, 2026

The 2026 Fashion DTC Playbook

The 2026 Fashion DTC Playbook

February 19, 2026

Klaviyo App in ChatGPT Guide

Klaviyo App in ChatGPT Guide
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Newsletter· The eCommerce Pulse archive.

August 27, 2026

$50k in + $400k out, Boka growth and premium smart watches

5 min readZach Bingham
$50k in + $400k out, Boka growth and premium smart watches

August 25, 2026

13 chapters to strengthen your BFCM strategy. The BFCM Operators Playbook is here.

1 min readZach Bingham
How leading DTC teams are preparing for Black Friday Cyber Monday

August 20, 2026

1800Hotline 037 // yes, you can win in DTC

5 min readZach Bingham
1800Hotline 037 // yes, you can win in DTC

August 18, 2026

1800Hotline 036 // Mid-Day Squares just borrowed $8M

Zach Bingham
1800Hotline 036 // Mid-Day Squares just borrowed $8M
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