Michelin-Star Brands, Luxury TikTok Lives, and DTC Builder Events
Zach Bingham is focused on building one of the strongest communities in commerce as the CEO of 1800DTC. Based in Utah, he brings his expertise and knowledge from working closely with brands and across leading platforms and agencies.
Welcome back DTC fam,
if you’ve been thinking:
“I want to grow my DTC brand while feeling informed, connected, and confident in the decisions I’m making”.
you’re in the right place.
let’s get to it:
Happening Tuesday, September 29th at 2 PM ET.
Join Okendo and Ren Fuller-Wasserman, VP of Customer Experience at TUSHY, for a 45-minute live conversation on trust, trial, and turning skeptics into loyal customers. Going to be good for your bottom line.
TUSHY, the modern bidet company, built a loyal community around a product people were initially skeptical of. Skipping heavy discounting and race-to-the-bottom promos, they replaced them with habits that stick and customers who bring friends.
And if TUSHY can earn that kind of loyalty in their category, your brand probably has an easier roadmap. Ren will break down exactly how they did it:
- Earning and building loyalty through brand voice, trust, and trial, not points and discounts
- Using customer feedback to fuel real product and program improvements
- Emphasizing community as the engine behind retention
This is the newest episode in Okendo’s series featuring industry leaders, and it has been fantastic so far. Lots of insight from people who can share. Live Q&A is included on that last point.
Register today. Even if you cannot make it on Tuesday, Okendo will send the recording your way.
Fewer than 1% of eCom brands ever reach 9 figures in sales. Alex Greifeld, a true eCom Growth Advisor, shares their secrets so you can aim to unlock that massive scale.
No Best Practices features consumer psychology, direct response marketing, and brand positioning frameworks that will help your ads scale and your emails convert. We highly recommend getting this in your inbox weekly to beat out the competition.
[ founder highlight ]
Scott Dancy spent two full years in product dev before selling one bottle. Then in his first year of Azuna, he did over $1M. Azuna is now at 200,000+ subscribers, 40+ people in Buffalo, and #224 on the Inc. 5000.
We highlight DTC founders and operators like this every Thursday. If you know someone you think we should showcase, hit reply and let us know who.
[ in the news ]
Michelin-Star Chef hits Target
On September 15, Daniel Humm (think premium Eleven Madison Park restaurant) launched Riff in Target.
They’re leaning into their category expertise with lines like:
“Restaurant-level flavor in less than 20 minutes”
And you’ll see their debut flavors like:
- Spicy Tomato Rigatoni
- Creamy Parmesan Cavatappi
- Garlic Lemon Rotini
- Sesame Ginger & Coconut Curry Noodles
They’re building in the premium food and cooking category, showing customers that it’s “yours to Riff on with produce or protein”.
Too good.
Luxury TikTok Livestreams are Poppin
Now, you do need to be approved to sell luxury products on the platform, and there is a big trust factor and high-consideration window you need to break through in this category (lots of knock-offs).
The takeaway here is lives build trust.
Your potential customers get to see you, engage, and become more familiar with you and your products rather than a big neon sign saying “BUY NOW”.
We’re staying close to this as it’s becoming a bigger play for DTC brands.
[ get connected IRL ]
Lots of good events in the space, and excited to get you on board with these ones:
League of Originals Summit (LA)
League of Originals is hosting its 4th Annual LA Summit on October 23rd, bringing together the best DTC and retail brands under one roof. Meet and learn from the minds behind your favorite brands, including Sweetgreen, Flamingo Estate, Vacation, DOEN, Beekeeper’s Naturals, Higher Dose, and hundreds more.
As a trusted partner, 1800DTC is offering our community a limited number of 50%-off tickets (agency and tech tickets included!). Enter code 1800DTC at checkout to lock in your discount and secure your spot.
CRO + Website Design Session (virtual)
Really good workshop to get your operators in on, especially before BFCM.
You’ll hear from legends like Mike Schmutz, the founder of DataXGrowth, and the CRO mind behind programs at AG1, Lively Root, and Ageless RX.
Thursday, September 24, 12 PM - 1 PM MDT.
Q4 Full Funnel Performance Creative: Discovery to Post-Click (NYC)
This one’s built for the serious DTC Builders.
Shopify founders and marketers are going deep on what full-funnel performance creative looks like heading into peak season. If that’s not enough, you’ll also:
- Get ahead of BFCM creative before the scramble
- Hear it from an agency running 8-figure Shopify accounts
- Pressure-test your own funnel
- See what’s converting right now
- Leave with a practical checklist for what to build and test before BFCM hits
See you Tuesday,
Zach and 1800DTC Team 1800DTC.com
P.S We want to make these weekly insights as value-packed as possible for you. What’s the biggest roadblock you're facing in DTC?
Join 17k+ subscribed
Get The eCommerce Pulse
The twice-weekly briefing for operators, founders, and partners shaping modern DTC.