August 24, 20261 min read
The BFCM Operators Playbook
The editorial team of 1800DTC includes top-tier tool and brand experts in the ecommerce space. Our writers love finding the best brands, and tools and sharing them with our community.
Thirteen chapters. One operating system.
Hover or tap any chapter to see what's inside and what insights you can expect to get from the playbook.
About the brand contributors
These operators opened their own playbooks. The objectives, insights, and calls from the brands crushing the weekend and beyond.
Numbers from the weekend
- ~50% of ads misclassified weekly on in-platform data.
- 3x LTV lift when a BFCM buyer's second purchase lands inside 75 days.
- $5.1M in orders per minute on Shopify during 2025 Black Friday.
- +200% lift in review submission rates when brands incentivize with coupons or loyalty points.
Ready to run a tighter BFCM?
Thirteen chapters. Real operator math. Built for the people executing, not theorizing.
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