
Khloud is a Los Angeles-based better-for-you snack brand founded by Khloé Kardashian and launched in April 2025, built on the belief that functional snacking shouldn't mean sacrificing taste or loading up on artificial ingredients. Their protein popcorn is crafted from non-GMO whole-grain Nebraska corn, dusted with a signature "Khloud Dust" milk protein and seasoning blend that delivers 7g of protein per serving — no seed oils, no added flavors, no fluff. Backed by $12 million in funding from investors including Serena Ventures and WME, Khloud has quickly expanded from popcorn into protein chips, becoming one of the fastest-growing functional snack brands in the US.

NICK'S is a Swedish food-tech brand founded in Stockholm in 2017 by Niclas Luthman — a diabetic entrepreneur who refused to give up chocolate — using proprietary science to create indulgent snacks with no added sugar, no gluten, and no palm oil. Their product range spans protein bars, chocolate bars, wafers, ice cream, and sweeteners, all crafted with plant-based sweeteners like xylitol and erythritol that deliver full-flavour taste without the sugar. Now sold across 16 international markets, NICK'S has raised over $100 million and operates its own purpose-built manufacturing facility in North Macedonia.

ELEAT is a UK-based brand focused on revolutionizing breakfast with protein-rich, low-sugar cereals that support fitness and health goals. Their cereals are crafted to deliver essential nutrients without compromising taste, making them a smart choice for health-conscious individuals. ELEAT aims to redefine traditional breakfast options with functional ingredients that energize and satisfy.

IQBAR is a functional nutrition brand that formulates protein bars, hydration mixes, and instant coffees with brain-boosting and body-fueling ingredients. Each product is designed to support mental clarity, sustained energy, and hydration, making them a go-to for anyone seeking clean, science-backed nutrition. All IQBAR products are non-GMO, gluten-free, dairy-free, soy-free, vegan, and kosher, ensuring a clean-label approach to nutrition. Whether you need a pre-workout boost, mid-day hydration, or sustained energy throughout the day, IQBAR offers a delicious, functional solution to keep you performing at your best.

Frühling is a luxury snack brand, offering health conscious, mineral-rich, anti-inflammatory mixes for people who don't want to choose between healthy and delightful. We source rare and heirloom ingredients directly from small organic farms in places like Sicily, where the soil is healthy and rich in minerals and micronutrients.

Built creates protein-packed snack bars that combine indulgent taste with balanced nutrition, making them ideal for fitness enthusiasts and everyday snackers alike. Their bars are crafted to deliver high protein, low sugar, and satisfying flavor, offering a guilt-free way to fuel active lifestyles.

Pretzels.com offers an extensive variety of gourmet pretzels, crafted with high-quality ingredients for an exceptional snacking experience. From classic flavors to innovative twists, their pretzels are baked to perfection, ensuring a delicious and satisfying crunch. Whether for everyday enjoyment or special occasions, Pretzels.com delivers premium snacks that delight.

Lineage Provisions offers clean, ancestral-inspired nutrition in convenient formats like air-dried meat sticks, collagen blends, and concentrated supplements. Their products are made from 100% grass-fed and regeneratively sourced beef, organs, collagen, honey, and coffee, free from additives and rigorously tested for purity. Founded by health experts Dr. Paul Saladino and Dr. Anthony Gustin, the brand combines nutrient-dense whole foods with regenerative farming practices.