Know when any DTC brand changes its stack
Weekly crawls of tracked DTC brands. Every switch, removal and new install, with the confidence behind it and a verified person to call.
Get access →Plans from $99 a month
Weekly crawls of tracked DTC brands. Every switch, removal and new install, with the confidence behind it and a verified person to call.
Triple Whale is the AI operating system built for modern commerce. It pulls every signal in your business into one place, puts it on the most trusted measurement foundation in the industry, and gives you Moby 2 — the most actionable AI in commerce — to turn that data into decisions and actions. All from one platform. More than 65,000+ brands, including Pressed Juicery, OUAI, and True Classic, use Triple Whale to grow profit at a speed and scale that is not humanly possible.
Installs last counted · updated every Sunday
Triple Whale is an Analytics & Attribution tool used by 4,312 tracked DTC brands, most often in Beauty & Personal Care (21%) and Food & Beverage (18%). 82% of those brands are in the USA. In the last 90 days, 68 brands installed it and 30 brands removed it. Brands running Triple Whale most often also run Klaviyo and Facebook. Pricing: Triple Whale’s Founders Dash plan is free, while the Pro plan at $199/month includes industry ad benchmarks and web analytics, with the Enterprise plan offering custom features.. 1800DTC counts installs every Sunday, most recently on Nov 8, 2026.
| Brand | Change | Date |
|---|---|---|
| Tuft & Paw | Installed | Nov 1, 2026 |
| Temple | Removed | Nov 1, 2026 |
Triple Whale is the AI operating system built for modern commerce. It pulls every signal in your business into one place, puts it on the most trusted measurement foundation in the industry, and gives you Moby 2 — the most actionable AI in commerce — to turn that data into decisions and actions. All from one platform. More than 65,000+ brands, including Pressed Juicery, OUAI, and True Classic, use Triple Whale to grow profit at a speed and scale that is not humanly possible.
Triple Whale’s Founders Dash plan is free, while the Pro plan at $199/month includes industry ad benchmarks and web analytics, with the Enterprise plan offering custom features.
Most stores are up and running in under 15 minutes, no engineer required. We offer step-by-step guidance to get you going fast.
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Yes, Triple Whale integrates seamlessly with platforms like Shopify, Klaviyo, Facebook, TikTok, and more.
Unlike others that rely on modeled data, Triple Whale’s Pixel tracks real first-party data down to the ad level, giving you clearer attribution and more accurate insights.
Yes, Triple Whale’s Founder’s Dash is free and gives you real-time insights with core ad channels, allowing for up to 2 users.
Absolutely. Triple Whale has full-featured mobile apps for both iOS and Android, so you can access real-time data wherever you are.
Stack switches, breakout apps and who's spending, straight from the crawl. Signals on Tuesday, Field Notes on Thursday. Free.
