Khloud is a Los Angeles-based better-for-you snack brand founded by Khloé Kardashian and launched in April 2025, built on the belief that functional snacking shouldn't mean sacrificing taste or loading up on artificial ingredients. Their protein popcorn is crafted from non-GMO whole-grain Nebraska corn, dusted with a signature "Khloud Dust" milk protein and seasoning blend that delivers 7g of protein per serving — no seed oils, no added flavors, no fluff. Backed by $12 million in funding from investors including Serena Ventures and WME, Khloud has quickly expanded from popcorn into protein chips, becoming one of the fastest-growing functional snack brands in the US.
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