NICK'S is a Swedish food-tech brand founded in Stockholm in 2017 by Niclas Luthman — a diabetic entrepreneur who refused to give up chocolate — using proprietary science to create indulgent snacks with no added sugar, no gluten, and no palm oil. Their product range spans protein bars, chocolate bars, wafers, ice cream, and sweeteners, all crafted with plant-based sweeteners like xylitol and erythritol that deliver full-flavour taste without the sugar. Now sold across 16 international markets, NICK'S has raised over $100 million and operates its own purpose-built manufacturing facility in North Macedonia.
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