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Our tool directory includes partners. We may make money when you click the links on our site. About Us.

Best 9 Customer Segmentation Analytics Apps For Shopify

Customer segmentation analytics break your audience into distinct groups based on behavior, demographics, or purchase history. For D2C brands, it’s about targeting the right message to the right customers. The more precise you get with your marketing, the more likely you are to see higher conversion rates and better retention.

Decile logo

Decile

Decile is an AI-powered ecommerce analytics platform, turning complex and disconnected data into clear, actionable insights and recommendations – instantly. It’s as simple as asking your AI analyst, no data stitching or lengthy analysis required. Decile’s proprietary ecommerce data model is tailored for brands, delivering the clarity and confidence to move faster, think smarter, and grow profitably.

Used By 18 Brands
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Finsi logo

Finsi

Finsi.ai is an AI-powered, operator-focused analytics and growth platform designed for e-commerce, direct-to-consumer (DTC), and subscription brands. It functions as an "AI growth co-pilot," designed to replace traditional, fragmented dashboards with actionable, AI-driven recommendations to increase customer lifetime value (LTV), reduce churn, and optimize advertising spend.

Used By 1 Brands
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GoAudience (AI-powered Personas) logo

GoAudience (AI-powered Personas)

GoAudience helps consumer brands replace guesswork personas with real, data-driven customer personas. Built on verified spending data, GoAudience automatically generates, enriches, and activates personas across email, paid media, and onsite experiences—so teams can personalize, target, and grow with confidence.

Used By 10 Brands
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Fairing

Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.

Used By 192 Brands
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Tresl Segments logo

Tresl Segments

Segments is a powerful customer data analytics tool designed to turn raw data into actionable insights. Built by former LinkedIn data scientists, Segments helps marketers surface the most effective customer segments for their campaigns and sync them across platforms like Klaviyo, Meta, Google, and more. With AI-driven features like 50+ pre-built segments, natural language queries, and deep product insights, Segments empowers brands to deliver the right message to the right audience at the right time.

Used By 12 Brands
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Heap logo

Heap

Heap is an analytics tool that automatically captures all user data on your site. A single snippet grabs every click, swipe, tap and pageview. Heap lets you learn everything about your customers: Who they are, what they do on your site and what actions correlate with conversion & retention.

Used By 74 Brands
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Mouseflow logo

Mouseflow

Record all your website visitors' sessions. Get heatmaps for all your pages generated automatically. Filter your data any way you want to find exactly what you are looking for. And find your website problems quickly with a friction score.

Used By 38 Brands
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Smartlook logo

Smartlook

Analyze user behavior in ways never possible before. Smartlook records users on websites and in mobile apps. With features that allow you to find useful information across thousands of recordings in no time.

Used By 36 Brands
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insightsim logo

insightsim

Insightsim helps D2C brands uncover customer insights quickly and affordably through AI-driven virtual focus groups and interviews. Get actionable feedback on products, messaging, or creative ideas in hours—not weeks—all built by experienced market researchers to ensure results you can trust.

Used By 0 Brands
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AiTrillion logo

AiTrillion

AiTrillion is an all-in-one Shopify marketing automation platform designed to unify email marketing, loyalty rewards, web push, product reviews, SMS, AI-powered segmentation, and more—helping D2C brands personalize at scale and boost customer engagement across every touchpoint.

Used By 0 Brands
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Orita logo

Orita

Orita helps brands maximize campaign revenue with AI Customer Segmentation. Our powerful, easy-to-use segments make email, direct mail, and SMS campaigns smarter, more profitable. Uncover missed sales from high-intent customers, boost click rates and inbox placement, and optimize for profitability across your lifecycle—without switching platforms, hiring a data scientist, or crossing your fingers.

Used By 0 Brands
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