Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
OLLY makes vitamins and supplements that are as enjoyable to take as they are effective. Their products, from daily multivitamins to probiotics and sleep aids, focus on supporting overall health with delicious gummies and convenient softgels.
TOOLS used
Intelligent skin and hair products that fight against aging and that your body actually needs.
TOOLS used
Liquid IV is best known for its oral rehydration solution that uses the science of Cellular Transport Technology (CTT)™ to hydrate faster than water and comes in unexpected flavors like Apple Pie and Pina Colada.
TOOLS used
Collagen is the glue that holds everything together. As we age, production declines. Vital Protein products focus on wellness from within.
TOOLS used
Bonafide creates non-prescription solutions that treat women’s health issues (menopause, PMS, vitamins), using ingredients from nature as often as they can to maximize effectiveness and relief.
TOOLS used
The human body is our instrument that we play to achieve greatness, and optimizing it for peak performance requires the proper nutrition, fitness, and supplementation. Onnit provides these foundations to support your human journey.
TOOLS used
The most effective Energy Formula for gamers. What started as just 3 Tub flavors - Blue Ice, Fruit Punch and Lemon Lime - Quickly evolved into something much more...A movement. A culture. A Community.
TOOLS used
Powered by nature and dosed by scientists, this first-of-its-kind multivitamin was designed to support (not overstimulate!) your immune system with a perfectly balanced bioactive blend of 9 mushrooms and 9 vitamins.
TOOLS used
A breakthrough range of supplements designed to redefine our attitudes to health, The Nue Co. offers targeted solutions to a swathe of common problems – from promoting gut health and supporting stress management to bolstering immunity and easing muscle aches.
TOOLS used
Rejuvia creates the world-first, all-natural oral sleep spray that helps you fall asleep faster, sleep through the night and wake up feeling refreshed.
TOOLS used
Athletic Greens is formulated with 75 vitamins, minerals and whole food-sourced ingredients, carefully selected for high potency and bioavailability. Their high efficacy greens powder provides daily support in 5 crucial areas of health.
TOOLS used
Obvi makes super collagen supplement that are nothing like traditional supplements. Obvi comes in multiple formats including cereal (fruity, marshmallow, & cocoa flavors), protein bars, and powders like birthday cupcake, caramel macchiato, & pumpkin spice latte.
TOOLS used