Founded by sisters Becca and Jess Stern, Mustard Made creates colorful lockers for home, work and play. Mustard launched in Australia (where Becca lives) and the UK (where Jess lives) in 2018 and we've been spreading the locker love around the world ever since.
Shriya Beats is about more than design — it’s about purpose. From empowering underprivileged girls through skill training to helping families turn houses into heartfelt homes, every creation carries a story. Whether it’s a custom nameplate, a charming mirror, or a wall that needs some love, we design with purpose, craft with passion, and add meaning to every corner of your home.
Settlers Club offers thoughtfully crafted home decor inspired by travel, adventure, and a love for the sea and sports. Founded by creative director Brooke McGee and ex-pro snowboarder Grady Mecay, the brand combines vintage aesthetics with a modern touch, creating unique artful pieces meant to evoke memories and spark conversations. From decor surfboards and linen basketballs to vintage-inspired flags, Settlers Club’s pieces are rooted in Santa Barbara's coastal charm and the founders' passion for exploration
Graham & Brown is a British fourth-generation, family-run interiors brand founded in 1946 by Harold Graham and Henry Brown in Blackburn, Lancashire, where it remains headquartered today. As the UK's number one wallpaper brand, they design and manufacture a wide range of wallpapers, wall murals, paint, curtains, blinds, and home accessories, exporting to over 70 countries from their state-of-the-art Lancashire facility. A carbon-neutral company with an archive of over 50,000 designs, Graham & Brown has spent nearly 80 years helping homeowners reimagine their spaces through craft, creativity, and continuous innovation.
AGM Products is a UK-based brand offering surface preparation tools and equipment. The company provides products designed for sanding and finishing applications. Their tools are built for durability and professional performance. AGM Products centers its offering around reliable and effective solutions.
Tru Earth offers eco-friendly laundry detergent strips that provide a zero-waste alternative to traditional liquid and powder detergents. Their ultra-concentrated, biodegradable strips are easy to use and effective, making sustainable living simple and accessible.
Symphony designs energy-efficient air cooling solutions for residential and commercial use. The brand focuses on sustainable alternatives to traditional air conditioning.
Olfa supplies professional-grade cutting tools designed for accuracy and durability. Their products are widely used in craft, construction, and industrial applications.
Happy Wrap transforms the art of gifting with premium wrapping paper, greeting cards, and customizable options. Crafted for every occasion, their products are designed to make each gift unforgettable while adding a personal touch. Eco-conscious and printed on-demand, Happy Wrap helps you elevate your gift-giving game with sustainable and stylish essentials.
Direct-to-consumer (D2C/DTC) home improvement brands are companies that offer home renovation and improvement products directly to consumers through online platforms, cutting out the need for traditional retail intermediaries. These brands provide a wide range of products including tools, fixtures, furniture, and decor items, catering to homeowners and DIY enthusiasts looking to enhance their living spaces. By selling directly to consumers, D2C home improvement brands can offer competitive pricing, high-quality products, and personalized customer experiences, leveraging technology to streamline the purchasing process and provide valuable resources for home improvement projects.
The best direct-to-consumer home improvement brands prioritize innovation, quality, and customer satisfaction. These brands offer a diverse selection of products designed to meet the diverse needs and preferences of homeowners, ranging from eco-friendly materials to smart home solutions.
They differentiate themselves through exceptional product performance, durability, and value, backed by transparent pricing, hassle-free returns, and responsive customer support. Some of the top D2C home improvement brands include Burrow, known for its modular furniture and space-saving designs, Article, celebrated for its modern furniture collections and sustainable manufacturing practices, and Wyze, recognized for its affordable smart home devices and DIY-friendly installation.
Current trends in the direct-to-consumer home improvement category reflect a growing emphasis on sustainability, convenience, and smart technology integration. Consumers are increasingly seeking eco-friendly alternatives, driving D2C brands to prioritize sustainable sourcing, recyclable materials, and energy-efficient products. Moreover, there is a rising demand for convenient shopping experiences, with brands offering virtual consultations, augmented reality tools, and online tutorials to assist customers in planning and executing their home improvement projects.
Additionally, smart home technology continues to gain traction, with D2C brands introducing innovative solutions such as smart lighting, thermostats, and security systems that enhance comfort, convenience, and energy efficiency in modern homes. As the direct-to-consumer home improvement market evolves, brands are expected to focus on sustainability, innovation, and digitalization to meet the evolving needs and expectations of homeowners.
Everything you need to build a better DTC brand, business and tech stack.
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