Andor Willow manufactures decorative and acoustic wood slat wall panels, paintable wall panels, and room dividers that combine aesthetic style with practical performance. Their modular designs are intended for fast DIY or professional installation while improving sound dynamics and room character. Based in Toronto, they emphasize sustainable sourcing and fast North American distribution.
Hodson Motors consists of a Las Vegas-based father-son duo who create custom-restored classic trucks and host live-entry giveaways funded through sales of branded apparel, auto parts, tools, snacks, and accessories. Their engaging online community and regular giveaways—broadcast via social media—are fueled by merchandise purchases that double as contest entries. With a motto of “smiles per gallon,” Hodson Motors blends automotive craftsmanship, entertainment, and e-commerce into a unique fan-driven brand experience.
Quince is a direct-to-consumer brand offering high-quality essentials like clothing, accessories, and home goods at surprisingly affordable prices. By partnering directly with ethical factories and cutting out middlemen, they provide luxury items made from premium materials like cashmere, silk, and leather. Quince emphasizes sustainability and ethical practices, making luxury accessible to everyone.
Clare Paint have reimagined a whole new paint shopping experience with designer-curated colors, mess-free paint swatches, and the highest-quality paint and supplies, delivered.
Azuna is a natural air care brand that uses plant-based ingredients to eliminate odors and refresh indoor spaces. Powered by tea tree oil, Azuna’s products fight mold, mildew, and bacteria while leaving a clean, subtle scent. It’s a safer, chemical-free way to breathe easier at home or on the go.
Synoshi is a powerful handheld cleaning tool designed to make scrubbing faster, easier, and more effective. With high-speed rotating brush heads and cordless convenience, Synoshi tackles tough grime on sinks, tiles, tubs, and more—saving time while delivering a deep clean.
Relax The Back is a wellness retailer that combines expert-backed education with a curated selection of products designed to relieve and prevent back pain. Founded in 1984, the company offers ergonomic chairs, massage recliners, floor-support tools, and sleep accessories to help customers live healthier, more comfortable lives. Many medical professionals trust Relax The Back as a resource for spinal health and ergonomic solutions
Pit Command is a modern outdoor gear brand that elevates fire‑pit experiences with durable, precision-crafted stainless-steel tools like the three-in-one “Commander” and extended “Talons,” each built for control and clarity in fire management. Designed in Northwestern Pennsylvania and founded in 2022, their tools combine rugged functionality with sleek aesthetics to enhance both form and flame.
The Outlines makes home essentials, and it's starting with the shower. Its shower lining system consists of four main components -The Keep, The Replen, The Anchors and The Curl Hooks. This simple-to-use system makes hanging and replacing your shower curtain a breeze, and its non-toxic and anti-microbial design go the extra mile to keep your home healthy and clean. Never shower next to mold and grime again.
Direct-to-consumer (D2C/DTC) home improvement brands are companies that offer home renovation and improvement products directly to consumers through online platforms, cutting out the need for traditional retail intermediaries. These brands provide a wide range of products including tools, fixtures, furniture, and decor items, catering to homeowners and DIY enthusiasts looking to enhance their living spaces. By selling directly to consumers, D2C home improvement brands can offer competitive pricing, high-quality products, and personalized customer experiences, leveraging technology to streamline the purchasing process and provide valuable resources for home improvement projects.
The best direct-to-consumer home improvement brands prioritize innovation, quality, and customer satisfaction. These brands offer a diverse selection of products designed to meet the diverse needs and preferences of homeowners, ranging from eco-friendly materials to smart home solutions.
They differentiate themselves through exceptional product performance, durability, and value, backed by transparent pricing, hassle-free returns, and responsive customer support. Some of the top D2C home improvement brands include Burrow, known for its modular furniture and space-saving designs, Article, celebrated for its modern furniture collections and sustainable manufacturing practices, and Wyze, recognized for its affordable smart home devices and DIY-friendly installation.
Current trends in the direct-to-consumer home improvement category reflect a growing emphasis on sustainability, convenience, and smart technology integration. Consumers are increasingly seeking eco-friendly alternatives, driving D2C brands to prioritize sustainable sourcing, recyclable materials, and energy-efficient products. Moreover, there is a rising demand for convenient shopping experiences, with brands offering virtual consultations, augmented reality tools, and online tutorials to assist customers in planning and executing their home improvement projects.
Additionally, smart home technology continues to gain traction, with D2C brands introducing innovative solutions such as smart lighting, thermostats, and security systems that enhance comfort, convenience, and energy efficiency in modern homes. As the direct-to-consumer home improvement market evolves, brands are expected to focus on sustainability, innovation, and digitalization to meet the evolving needs and expectations of homeowners.
Everything you need to build a better DTC brand, business and tech stack.
.png)
