Klaviyo Forms

Tracked brand installs12,217 storesNet installs · 7d+89

Sign-up forms and pop-ups for growing email and SMS lists, built into Klaviyo.

Installs last counted · updated every Sunday

  • Email & SMS Marketing

Quick answers

Who recently started using Klaviyo Forms?

110 stores in the last 30 days, including 21 Apparel and 19 Beauty & Personal Care brands

How does Klaviyo Forms compare to its competitors?

#1 of 32 · used by 82% of stores running Klaviyo Forms or a competitor

What size brands use Klaviyo Forms?

Small 76% · Mid-size 21% · Large 3%
Small: under 250K monthly visits · Mid-size: 250K–1M · Large: 1M+

How many DTC brands use Klaviyo Forms?

Klaviyo Forms is an Email & SMS Marketing tool used by 12,217 tracked DTC brands, most often in Beauty & Personal Care (19%) and Food & Beverage (18%). 79% of those brands are in the USA. In the last 90 days, 177 brands installed it and 74 brands removed it. Brands running Klaviyo Forms most often also run Klaviyo and Facebook. 1800DTC counts installs every Sunday, most recently on Nov 1, 2026.

Who uses Klaviyo Forms

Share of 1,340 stores

By category

Beauty & Personal Care
19.0%
Food & Beverage
18.1%
Apparel
15.6%
Health & Wellness
15.1%
Other
32.3%

By country

USA
78.9%
UK
8.4%
Canada
3.0%
Australia
2.0%
France
1.3%

Also runs

Klaviyo
100.0%
Facebook
89.1%
Google Ads
82.7%
TikTok
67.7%
Microsoft Clarity: AI Insights
56.3%

Recent changes

BrandChangeDate
JudeRemovedOct 30, 2026
WHYTESwitched to AliaOct 30, 2026
Full recordSee every brand running Klaviyo Forms
  • Every brand running it, by name
  • First-found dates and categories
  • Who removed it, and where they went
  • Segments by region, traffic and plan
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Top stores using Klaviyo Forms

Ranked by estimated monthly traffic
Ranked by estimated trafficThe highest-traffic stores running Klaviyo Forms, with their monthly visits.Get access →

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Weekly crawls of tracked DTC brands. Every switch, removal and new install, with the confidence behind it and a verified person to call.

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