Top Analytics & Attribution Tools Used by DTC Brands

Featured tool of the month

Cuttable

Cuttable is the AI ad platform that learns. It reads what's working across your brand's ads to make new ones using your real assets (in a day instead of weeks). Backed by a $20M Series A led by Airtree, they power 440+ brands like Conserving Beauty, who saw CTR nearly double and CPMs fall >30%.

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App	Installs	Net · 7d	In / out · 90d	Seen on
Microsoft Clarity: AI InsightsMicrosoft Clarity: AI Insights is an analytics and reporting tool that provides AI-driven visual analytics, session reco…	8,805	+93	+176 −58	+8,802
Triple WhaleClaimedTriple Whale is the AI operating system built for modern commerce. It pulls every signal in your business into one place…	4,295	+38	+63 −26	+4,292
HotjarHotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users an…	2,523	+19	+70 −33	+2,520
ElevarElevar is a dynamic data and tracking tool available that facilitates the seamless expansion of Shopify/Shopify Plus bra…	1,669	+9	+110 −19	+1,666
Lucky OrangeLucky Orange is an analytics tool for eCommerce. The most popular features include automated recordings, heatmaps and co…	976	+8	+20 −9	+973
AmplitudeAmplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers…	863	+31	+54 −11	+860
Stape	706	+6	+17 −4	+703
NorthbeamNorthbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to…	649	+11	+44 −9	+646
HeatmapClaimedHeatmap is designed to optimize the user experience for D2C brands through advanced heatmap analytics. It helps brands v…	634	+6	+22 −12	+631
Contentsquare	432	+9	+15 −5	+429
Polar AnalyticsClaimedPolar Analytics is a full-stack Business Intelligence tool built for Consumer Brands. It enables DTC marketers to seamle…	402	0	+10 −4	+399
PostHogPostHog is an open source, product analytics platform that provides e-commerce business with tools like session recordin…	349	+19	+39 −38	+346
Crazy EggCrazy Egg provides tools to record and analyze user behavior to improve your website. The heatmaps, scrollmaps, and othe…	348	+4	+10 −4	+345
LittledataLittledata provides a seamless connection between your Shopify site, marketing channels, and Google Analytics to give yo…	290	+1	+6 −9	+287
ZigpollZigpoll is one of the best ways to collect feedback from your customers. Their on-site polling tool helps businesses big…	278	+7	+13 −3	+275
PodscribePodscribe is an analytics and reporting tool that collects on-site data to measure campaign performance, including track…	259	+6	+22 −11	+256
TatariTatari has turned TV advertising into a digital-like experience: measured, real-time, and with the ability to manage you…	223	+1	+21 −10	+220
WetrackedWetracked is an ad tracking tool for ecommerce that captures conversion data across Facebook Ads, Google Ads, and TikTok…	195	+3	+7 −0	+192
AimerceClaimedAimerce scales your marketing revenue by capturing critical customer data your default pixels don’t. One-click install a…	193	+5	+6 −2	+190
OmegathemeOmegatheme is an app ecosystem for Shopify, Wix, and Shopline that provides tools for operations automation, security, a…	192	+4	+7 −1	+189
FairingFairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3…	186	0	+0 −0	+183
Analyzify (GA4 & Ads Tracking)Analyzify is an analytics and reporting tool for Shopify stores that enables server-side tracking for Google Analytics 4…	163	0	+0 −1	+160
Customers.aiClaimedCustomers.ai Visitor ID is a marketing tool that identifies anonymous website visitors by providing names, emails, demog…	149	+1	+3 −14	+146
Magellan AIMagellan AI is a platform for audio advertising planning, measurement, and analytics. It tracks and optimizes campaigns…	145	+1	+14 −3	+142
MixpanelMixpanel is an analytics and reporting tool that tracks and analyzes user interactions on websites. It provides real-tim…	144	+8	+16 −3	+141