Brami Going Cinematic, Cotodays Collabs, and New Granola Launches

Welcome back DTC fam,

Instagram going long-form now? We pulled together the brands that are leaning into it before BFCM.

We have some exciting things coming soon from the 1800DTC team…

Let’s get to it.

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[ in the news ]

Brami Teams Up With Gina Bruno on Salt the Water

Brami is the #1 fastest-growing pasta company in the U.S.

And they’ve teamed up with Gina Bruno (Italian-American chef & creative) to showcase a new YouTube food show called Salt the Water.

The first episode is live on Brami’s YouTube channel, with the others dropping throughout December.

The series is inspired by the Italian line “la dolce far niente” (aka the sweetness of doing nothing), and how food can help us connect and slow down. But you get it all from the best people in the industry like L&B Spumoni Garden, Sophie Roe, Alexia Duchêne of Le Chêne, Jeremiah Stone of Bar Contra, and more.

How this helps you get ahead:

I think we’re going to start seeing more movie-style content from brands. Going premium and cinematic is a massive differentiator in the content game.

Ouai Launches 3 Episode Horror Series

With Instagram’s announcement of long-form content called Features, Ouai hair is betting on cinematic content with the launch of a three-part horror/ comedy series called Chopped.

AI is coming for content fast, and with many DTC brands relying heavily on social channels for awareness and customer acquisition, you need a way to stand out from the wave of slop.

Amanda Martinez, VP of brand marketing at Ouai, told Glossy:

“With the rise of AI, people are craving really creative, really authentic content, and they’re willing to engage, whether that’s with lo-fi or hi-fi content, but they just don’t want things they can’t trust.”

How this helps you get ahead:

Taking charge of your brand’s story and content is not something you can just hand off. It needs to be intentional and taken to a new standard heading into Black Friday and 2027.

Cotopaxi Launches “Cotodays”

Cotopaxi is getting ahead of the BFCM craziness by launching “Cotodays” featuring new drops from November 1st until November 11.

They started the launch strong with a collab with FUJIFILM instax, hitting on Cotopaxi’s tagline: “See the world, make it better”.

And they’ve got more limited-edition products like bags, jackets, and pullovers, just in time to capture the high holiday spending.

Excited to see where they take this…

[ brands we’re watching ]

LL’s Kitchen

Alright holiday lovers, time to get your hands on this one:

This special-edition flavor is made with gingerbread spice and molasses and is only available on llskitchen.com

Last Thursday, they beat their online sales in a one-month record and sales in a single-day record! 2026 is already at 3x their total 2025 revenue, with the holiday season still ahead. Online, monthly sales have more than quadrupled over the past year.

We got to ask LL’s Kitchen Founder, Lindsey Mifsud what inspired this flavor. She said:

“Obsession with gingerbread cookies!!… As an avid lover of any and all things gingerbread, I knew when making a holiday flavor I wanted to channel the nostalgic Christmas cookie vibes into our granola. Christmas Crunch is there to cure the gingerbread craving for breakfast and dessert, basically, an excuse to eat nutrient-dense Christmas cookies anytime of day.”

Noodo

Noodo (new-DOH) is a female-founded clean-label pasta sauce brand bringing its first-of-its-kind bone broth tomato sauces to 1,000 Target stores nationwide (in just six months after launching).

Founded by Liana Krasnow, Noodo’s three-SKU lineup gives consumers a choice that’s not seen often in the sauce aisle:

• Smooth Tomato Sauce
• Smooth Vodka Sauce
• Chunky Tomato Sauce

“When I started Noodo, I wanted to create the sauce I was looking for as a consumer and a mom, one made with real ingredients I’d feel good serving to my own family”… - Liana Krasnow

LOLA

LOLA is the women’s wellness brand known for their clean, organic products. And they just launched their hormone-safe body care products:

Gentle Body Wash and All Over Body Deodorant.

The collection brings LOLA’s commitment to ingredient transparency and hormone-safe products to the everyday body care category. This gives consumers a new option in non-toxic personal care, designed with hormonal and skin health in mind.

They’re on a mission in the women’s health category, asking a new question:

Do you know what’s in your body care?

[ quick hits ]

BYN → launches microplastic-fighting containers

Goodberry → bringing functional kids drinks to the table

Graza → launches Garlic Confit & Chive Hummus

Suhm → raises $1.8M for high-protein yogurt

See you Thursday,

Zach and 1800DTC Team

1800DTC.com

P.S For DTC operators: We’ve got a whole library packed with the best DTC Guides to help you move faster. Check them out here →