Founded in 1969 in Fargo, North Dakota, Swanson Health Products began when founder Leland Swanson turned to natural supplements to manage his joint pain — and was so impressed he started sharing them with his neighbors. Over 50 years later, the brand offers more than 1,500 science-backed vitamins, minerals, and supplements, all formulated with a commitment to guaranteed purity, potency, and affordability. Swanson remains a trusted Midwest-rooted wellness partner distributing products to customers in over 40 countries worldwide.