Barrel specializes in helping CPG brands build scalable, story-driven websites that connect brand, product and customer across retail, marketplace and digital channels. From strategy to design, GEO/SEO to Shopify, we build digital flagships that grow with our clients and power future campaigns, launches and connections.
Barrel is a globally distributed team that exists to provide clients with exceptional service and work that generates impactful results. Approaching projects from the perspective of the customer, there's a mission to create experiences that resonate, add value, and help brands build lasting community connections.
Barrel, a Shopify Premier Partner, has worked with CPG brands of all sizes, crafting tailored websites experiences that go beyond transactions. They've helped:
Barrel's core services include:
Redesign an existing website, create from scratch, or replatform to Shopify Plus.
Deep-dive into site performance & opportunities that lead to concrete next steps.
Enhance the experience across all touch points to convert and retain customers.
Whether you’re working on a single project or an ongoing retainer, Barrel runs through a dedicated step-by-step process:
This process ensures ensures every engagement drives meaningful results.
Explore Barrel's work in your space to see what results they've been able to drive for similar brands.
Pulling one from these, we can look at their work with Once Upon a Farm. They're a brand that creates cold-pressed pouches & plant-rich meals for babies, toddlers, and big kids. To launch the brand to market, Barrel reimagined the website on Shopify Plus to tell the ingredient-first story, build customer loyalty, and encourage product discovery. The new experience led to a 80% increase in DTC sales, 5,600% increase in sessions and 100% boost in conversion rate.
Barrel has partnered with celebrity- and creator-led CPG brands to bring their stories to life online and build meaningful connections with their communities. Backed by nearly two decades of CPG experience, they help define the “why” behind the product and create scalable systems that support launches, new drops, and ongoing brand evolution.
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Goodwipes is an Atlanta-based personal hygiene brand founded in 2013 by Sam Nebel and Charlie Siciak, on a mission to transform the way people think about cleanliness with eco-friendly, plant-based, and genuinely flushable wipes. Their product range covers resealable flushable butt wipes, on-the-go travel packs, and down-there feminine care wipes — all naturally scented, gentle, and designed for everyday use. Acquired by Kimberly-Clark in 2023, Goodwipes continues to lead the category with bold, unapologetic branding and a commitment to making cleaner feel better.
Cabot Creamery is a 100% farmer-owned dairy cooperative founded in 1919, when 94 farm families in Cabot, Vermont, joined forces to collectively market their milk — and has been making award-winning cheese and dairy products every day since. Headquartered in Waitsfield, Vermont, and owned by over 800 farm families across New England and upstate New York, Cabot is the first dairy co-op to achieve certified B Corp status, with 100% of profits going back to its farmer-owners. Best known for its Seriously Sharp Cheddar, the brand's portfolio spans cheese blocks, butter, Greek yogurt, cottage cheese, sour cream, and more, available in all 50 states.
MUSH (Mankind's Ultimate Source of Health) is a Chicago-based, female-founded food brand launched in 2015 by Ashley Thompson and Katherine Thomas, built around the idea that clean, nutritious eating should be effortless. Their signature refrigerated ready-to-eat overnight oats are cold-soaked in plant-based milk with minimal ingredients — no prep, no cooking, no fillers — and are available in 12,000+ stores nationwide, including Kroger, Costco, and Whole Foods. Now expanding into protein bars and protein overnight oats, MUSH continues to redefine the breakfast category one cup at a time.
Once Upon a Farm is a company that specializes in organic baby and children's food products. The company was founded with the mission of providing wholesome and nutritious food options for young children, emphasizing the use of organic and clean ingredients. Once Upon a Farm is known for its commitment to quality, transparency, and sustainability.
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