The Lobby is an influencers marketplace that helps brands manage their influencer gifting, paid partnerships and UGC – all in one place!
Weekly crawls of tracked DTC brands. Every switch, removal and new install, with the confidence behind it and a verified person to call.
Installs last counted · updated every Sunday
The Lobby is an Influencer & Affiliate tool used by 4 tracked DTC brands, most often in Health & Wellness (50%) and Apparel (25%). 100% of those brands are in the USA. No brand installed or removed it in the last 90 days. Brands running The Lobby most often also run Klaviyo and Google Ads. Pricing: Whiteglove Onboarding. 1800DTC counts installs every Sunday, most recently on Nov 8, 2026.
The Lobby operates almost as a “marketplace” between D2C brands and influencers to help facilitate effortless collaborations. It’s a "free mall" for their invite-only influencers, where they can browse and request products they’re interested in from "The Lobby Closet," which brands populate with their products.
The Lobby streamlines influencer collaborations by eliminating traditional hurdles like cold emailing, DMing, and tedious negotiations. The Lobby’s platform eliminates a significant amount of the friction traditionally associated with influencer and creator marketing, which allows both brands and influencers to scale their programs faster and more easily.
Brand partnerships are easier than ever to facilitate on The Lobby. The platform operates on a one-click partnership model. Influencers can request products they genuinely admire, and upon a brand's review and approval, the order is automatically processed and sent via a plugin to the brand's e-commerce store. This model simplifies partnerships and makes the process seamless and efficient for both sides.
Whiteglove Onboarding
Custom
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