Claude is an AI assistant developed by Anthropic, available via chat, desktop, and mobile apps as well as an API platform, with products including Claude Code for software development and Claude Cowork for agentic knowledge work, plus connectors for tools like Slack and Google Workspace.
Installs last counted · updated every Sunday
Weekly crawls of tracked DTC brands. Every switch, removal and new install, with the confidence behind it and a verified person to call.
Claude is a Customer Support & Helpdesk tool used by 3 tracked DTC brands, most often in Beauty & Personal Care (50%) and Sports & Outdoor (50%). 100% of those brands are in the USA. No brand installed or removed it in the last 90 days. Brands running Claude most often also run Facebook and Klaviyo. 1800DTC counts installs every Sunday, most recently on Nov 8, 2026.
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Stack switches, breakout apps and who's spending, straight from the crawl. Signals on Tuesday, Field Notes on Thursday. Free.