1800DTC // The Difficult Reality Coming for Shopify Stores
A guide into what California's Wiretapping Law means for Shopify stores and how to protect your business. Plus, an exclusive offer of an audit for your brand at the bottom.
If you work for an ecommerce brand, you have probably become a bit too familiar with ADA lawsuits over the past couple of years.
In surveying the space, we're seeing another acronym now making rounds, rapidly appearing in legal demand letters targeted at brands: CIPA.
The California Invasion of Privacy Act (CIPA) is a decades-old privacy law that’s increasingly being cited in lawsuits involving modern ecommerce websites. Plaintiffs have argued that technologies such as tracking pixels, analytics tools, session replay software, chat widgets, and other third-party scripts — all common now more than ever — may collect or transmit user information before consent. Courts are still shaping how this will all apply, but the number of lawsuits has continued to grow.
This upward trend is because every new marketing app promises better attribution, every new conversion tool adds another script, and every agency installs another pixel.
Yet internally, very few teams know:
What scripts are running
When they load
What data they’re collecting
Whether they’re firing before consent
Whether they have the records to demonstrate proper consent if a claim is ever made
And that uncertainty can become expensive.
This is why we’re sharing a solution from our partners at Patrol. As a Shopify-native platform, Patrol is building tools to help merchants understand and manage potential CIPA risk.
Exclusive Offer for 1800DTC
Courtesy of Patrol
Patrol is currently looking for a small group of Shopify brands to join their CIPA Beta. Participants will receive a complimentary CIPA audit, early access to new features, and the opportunity to help shape the product from the beginning.
Interested in participating in the Beta or learning more? Request a complimentary CIPA audit with the button below and see how your Shopify store performs today. If accessibility is also on your roadmap, they’ll provide a complimentary ADA audit as well.
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