Know when any DTC brand changes its stack

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About Face

Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey.

Type: Beauty & Personal Care
HQ: USA
Web: https://aboutface.com

Stack last crawled Nov 8, 2026· updated every Sunday

Beauty & Personal Care
Clean Makeup
Makeup

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Quick answers

What changed in About Face's stack recently?

2 app changes in the last 90 days. Added in Creative & Ad Tools; removed in Email & SMS Marketing.

What does About Face sell?

Pro

What do About Face's products cost?

Pro

How does About Face's stack compare?

24 apps, more than 94% of Beauty & Personal Care brands. Most in Landing Page & CRO (5).

What tech stack does About Face use?

About Face runs 24 apps across 10 categories, most in Landing Page & CRO (5). Its stack includes Klaviyo and Microsoft Clarity: AI Insights. It made 3 stack changes in the last 90 days. 6 tracking pixels are running on the site. 1800DTC crawls About Face's storefront every Sunday, most recently on Nov 8, 2026.

App stack

24 apps · 6 pixels

2 of 24 shown free

Email & SMS Marketing

4 apps

KlaviyoFree preview

Analytics & Attribution

3 apps

Microsoft Clarity: AI InsightsFree preview

Reviews & UGC

3 apps

Influencer & Affiliate

2 apps

Landing Page & CRO

5 apps

Loyalty & Retention

2 apps

Returns & Post-Purchase

1 app

Payments Processing

1 app

Legal & Incorporation

1 app

Customer Support & Helpdesk

2 apps

Tracking pixels

6 pixels

FacebookGoogle AdsTikTokPinterest TagSnapchat Ads

Full recordSee the other 22 apps

Every app name and category
Confidence and first-seen dates
Every change, 90 days back
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Know when any DTC brand changes its stack

Know when any DTC brand changes its stack

About Face

Is this your brand?

Quick answers

What changed in About Face's stack recently?

What does About Face sell?

What do About Face's products cost?

How does About Face's stack compare?

Snapshot

What tech stack does About Face use?

App stack

Email & SMS Marketing

Analytics & Attribution

Reviews & UGC

Influencer & Affiliate

Landing Page & CRO

Loyalty & Retention

Returns & Post-Purchase

Payments Processing

Legal & Incorporation

Customer Support & Helpdesk

Tracking pixels

Recent change events

More beauty & personal care brands