D2C sunscreen brands are prioritizing skin health with innovative, clean formulations. Brands like Supergoop! and Coola offer high-quality sunscreens that protect against UV rays while nourishing the skin. Supergoop! is known for its broad-spectrum, reef-safe products that cater to various skin types and needs. Coola emphasizes organic ingredients and eco-friendly practices, providing sunscreens that are both effective and gentle on the skin. These brands are changing the way consumers approach sun protection by combining safety, efficacy, and sustainability.
Daybird is an Austin, Texas-based "anti-beauty" brand founded in 2021 by two female-identifying founders of color, Whitney McElwain and Veena Krishnan, who set out to dismantle the pressure, waste, and complexity of traditional beauty routines. Their hero product, a 4-in-1 Serum Skin Tint, combines a serum, moisturiser, sheer foundation, and SPF 50 sunscreen into a single clean, vegan, dermatologist-tested formula — cutting the morning routine down to one step. Available at Urban Outfitters, Poosh, and Amazon, Daybird is redefining beauty on its own terms: no standards, no fluff, just confidence.
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ADORE Luxe Solaire is a U.S.-based beauty brand specializing in sun care and skincare products. The company offers sunscreen and protective skincare solutions. Their products focus on maintaining skin health while providing sun protection. ADORE Luxe Solaire centers its brand around luxury skincare and sun care.
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Hello Sunday is an SPF brand offering practical and enjoyable sunscreen formulas for everything from your face to your hands.
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Vacation is sunscreen for those who take leisure seriously. Inspired by 80s/90s nostalgia, Vacation not only smells great with notes of coconut, banana, pineapple, orange blossom, its also vegan, cruelty-free, and reef friendly.
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Daybird formulates makeup + skincare + sunscreen hybrids that work with every wear.
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