Poplar

Poplar is a tech-enabled direct mail marketing platform that helps brands automate, personalize, and measure direct mail campaigns. Designed for D2C brands, eCommerce businesses, and subscription-based companies, Poplar integrates seamlessly with CRM, email marketing, and eCommerce platforms to deliver targeted, data-driven mailers that drive customer acquisition, retention, and re-engagement.

Personalized Retargeting & Lifecycle Marketing

Poplar enables brands to trigger direct mail campaigns based on customer behavior, including:

• Cart abandonment mailers to recover lost sales

• Win-back campaigns to re-engage inactive customers

• Loyalty & VIP rewards to strengthen customer relationships

• Cross-sell & upsell promotions to maximize lifetime value

With fully dynamic content, businesses can personalize offers, product recommendations, and messaging based on purchase history, browsing activity, and customer segmentation.

Seamless Integration & Automation

Poplar integrates with Klaviyo, Shopify, HubSpot, and other leading marketing platforms, allowing brands to automate direct mail campaigns just like email and SMS flows. The platform also supports CSV uploads for easy bulk mailing and one-time campaigns.

No Contracts, Scalable Pricing

Poplar offers a free tier with basic features, while paid plans scale based on mail volume. Businesses can start small and ramp up as they see results. High-volume users may qualify for custom pricing and credit-based incentives, making it accessible for both startups and enterprise brands.

Who Uses Poplar at a Brand?

Poplar is utilized by teams across an organization, including:

• Marketing & Growth Teams – Automate direct mail retargeting and customer retention campaigns.

• Customer Retention Teams – Run loyalty programs, VIP mailers, and win-back efforts.

• eCommerce & Performance Teams – Optimize revenue attribution and A/B test direct mail strategies.

Why Brands Choose Poplar

With its AI-driven personalization, automated workflows, and deep analytics, Poplar makes direct mail as easy, measurable, and scalable as digital marketing, giving brands a powerful new channel to reach and retain customers.