Layers
AI-native search, merchandising, and visual discovery for enterprise brands running on Shopify Plus
Layers connects to your catalog in real time, indexing every product update within seconds. The search engine automatically handles typos, synonyms, multilingual queries, and semantic intent.
Merchandising rules let your team pin, boost, and reorder products across collection pages without code. Recommendation widgets, faceted filters, visual search, and a full REST API give you complete control over how shoppers find and discover products.
- Semantic Search – Understands intent, typos, synonyms, and multilingual queries
- Merchandising – Pin, boost, or bury products on collection pages in real time
- Visual Search – Find products by photo or visual similarity
- Blocks – Behavioral and semantic product recommendations
- Filters & Facets – Custom faceted filtering with options, metafields, and more
What is Layers?
We’re the enterprise search and merchandising platform built exclusively for Shopify Plus.
Not a platform-agnostic tool bolted onto your store with middleware, but a system that treats Shopify as a first-class citizen: metafields, metaobjects, combined listings, B2B catalogs, and Shopify Markets all work natively. Here's what that means in practice. We connect to your catalog and index every product update within seconds, so a price change at 2 pm shows up in search results by 2:01. Shoppers get search that understands intent, corrects typos, and expands synonyms, so a query like “red dress under $100” applies the color and price filters on its own. Your merchandising team pins, boosts, and reorders products across collection pages without touching code or waiting on a developer, and previews every change on the live storefront before it publishes.
Four products come bundled in one platform:
- AI Search,
- Merchandising,
- Visual Discovery, and
- Recommendation Blocks.
No separate contracts, no per-feature upsells.
We built this for brands doing real volume on Shopify Plus - the ones who outgrew rules-based search apps but don’t want to pay legacy-platform prices or staff a team just to keep search tuned.
9-figure brands like Rainbow Shops, Kill Crew, Gorjana, and Negative Underwear run on us today.
KEY FEATURES
AI Search that understands intent
Shoppers type the way they think, and we understand it. Semantic search reads natural language, corrects typos, and expands synonyms, so "athletic shoes" also finds "trainers" and "sneakers." Intent detection picks up price sensitivity and sale interest inside a query and applies the right filters automatically. Autocomplete suggests as they type, and results improve from views, adds, and purchases with no ongoing tuning.
Merchandising your team controls, no code
Pin products to exact positions, soft-boost items within the sort order, and stack rules with priority ordering, all without a developer. Diversity controls stop one brand or product family from flooding the top of a collection. Schedule rules to switch on and off inside set time windows, target by location or channel, and preview every change on your live storefront before it goes out.
Visual search and shop-the-look
Let shoppers find products with a photo instead of the right words. Upload or snap an image, and we surface visual matches from your catalog. "Similar products" pairs visual and semantic matching to keep browsers moving from one item to the next, and shop-the-look turns a single hero image into a shoppable set.
Key Integrations
Layers connects with the tools you already use
BRANDS USING THIS TOOL(7)
Layers Media
Case studies & success stories
Rainbow Shops rebuilt Salesforce-level merchandising on Shopify with Layers
How Rainbow Shops used Layers to recreate Salesforce-level sort control on Shopify, lift conversion 30%, and automate daily collection merchandising.
30%
Increase
in Conversion Rate
1,000
Stores
across the US and territories
7-day
Style-level
sales data
what clients are saying
Client testimonials from our agency partners
Brittany Csik, eCommerce Manager, Negative Underwear
Layers doesn't just merchandise; it also finds the strategy and provides unparalleled control, all while saving us hours we didn't know we were losing. Not to mention, we’ve seen a massive lift in key KPIs.
Negative UnderwearDavid Cost, VP of eCommerce, Rainbow Shops
Layers was the first time we could create the kind of sort orders we were used to in Salesforce. We saw a pretty immediate impact on conversion rate.
Rainbow Shops