
Luma by Decile is your AI analyst for instant answers to your ecommerce questions. It allows your entire team to act like an analyst by democratizing access to insights, without adding costly resources. Ask any question in plain language and get insights, recommended next steps, and full transparency into how Luma arrived at the result.
Decile enriches your first-party customer data with hundreds of attributes, enabling detailed customer segmentation. Improve personalization with targeted campaigns and sync audiences directly with your marketing and advertising platforms.
Access AI-generated personas, built on millions of data points from your own customer base. Personas are ready in minutes and continually updated, with newly acquired customers automatically mapped to their corresponding persona.
Decile’s predictive models utilize machine learning to forecast customer lifetime value (LTV) and identify lifecycle segments. By analyzing historical data and customer interactions, these models predict future behaviors, allowing businesses to tailor marketing strategies to maximize engagement and retention. This can help brands improve their customer targeting accuracy and ensure that marketing efforts are focused on the most valuable customer segments.
The platform integrates seamlessly with popular marketing channels like Klaviyo, Attentive, and Meta, allowing you to activate your insights and sync data effortlessly.
One month free with annual subscription, or 10% off your first month

Flag & Anthem used Decile's product and comparative analytics to identify which products to feature in Q4 acquisition campaigns and to nurture higher-LTV customer groups. Through product affinity and repurchase analysis, the team found that while outerwear drove higher short-term AOV, flannel purchasers were the more valuable long-term cohort. They built this insight into ad targeting, placement, and creative starting in early October. Decile reports the brand saw higher repurchase rates, shorter time between purchases, and stronger repeat-customer revenue in the Men's Flannel Purchasers cohort.
59%
average increase in revenue
within two months