ABConvert

ABConvert is an all-in-one A/B testing platform built for Shopify merchants. Brands use it to test prices, shipping rates, free-shipping thresholds, offers, product-page content, themes, checkout experiences, and URL redirects without code. It helps teams to validate their assumption on customer behavior with real customer data before rolling it out to everyone.

What Does ABConvert Solve for Brands?

Shopify brands often make big revenue decisions based on past data or assumptions: what price to charge, when to offer free shipping, which product-page layout works best, or whether a checkout change will improve conversion.But many ideas that feel right either do nothing, help less than expected, or improve one metric while hurting another. ABConvert helps gather real data for different groups and show the trade-off before it becomes a site-wide decision.

Product Price Testing

ABConvert use Shopify Function to let merchants test different product and variant prices safely, with no duplicated product or variant. Teams can compare results across test groups and use the data to choose the price point that creates the best business outcome.

Shipping Rate Testing

ABConvert helps merchants test shipping rates, free-shipping thresholds, and shipping offers. Brands can find the threshold or shipping strategy that improves AOV while protecting margin.

Product Content & Storefront Design Testing

ABConvert lets merchants test product-page content and storefront design changes without code. Teams can use the visual editor to experiment with product descriptions, images, layout elements, use the template test to compare 2 template, and use the theme test to test theme-level variations to see which version drives better conversion and revenue.

URL Redirect Testing

ABConvert supports URL redirect tests, allowing merchants to compare different landing pages, product pages, or storefront paths. This helps brands understand which destination works best for paid traffic, campaigns, or specific customer segments.

Checkout Testing

ABConvert helps Shopify merchants compare different set of checkout experience, including payment or delivery method customization, and adding new blocks such as trust badge or upsell.

Offer Testing

ABConvert lets merchants test different Shopify discounts, such as volume discount, shipping discount, threshold discount etc.. . Brands can compare how each offer affects conversion rate, AOV, revenue, and margin before rolling it out broadly.

Analytics and Reporting

ABConvert provides analytics built for Shopify experimentation, helping merchants compare performance across variants, track key revenue metrics, and decide when a test has enough data to act on.

FAQs

**How does ABConvert help increase profits?**‍

ABConvert helps merchants test pricing, shipping, offers, checkout, and page changes with real shopper behavior. By comparing revenue, AOV, CVR, and profit-related outcomes, brands can make higher-confidence decisions based on reliable test results.

**Is coding required to use ABConvert?**‍

No. ABConvert is built for Shopify merchants (not developers!), so all tests can be created without code.

**Does ABConvert affect current ads or product URLs?**‍

ABConvert is designed to work with existing Shopify storefront traffic, including paid traffic. Merchants can run tests without changing ad campaigns or replacing product URLs, and URL redirect tests can be used when they intentionally want to test different landing paths.