Yash Chavan

Yash Chavan

Founder and CEO of SARAL

Based in Austin, Yash is the founder and CEO of SARAL, an influencer marketing platform used by hundreds of DTC health, wellness, beauty, and lifestyle brands, and SATHI, a Shopify-native affiliate platform showing brands what's working and what isn't.

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Content, Community & Creator Strategy

The DTC Affiliate Playbook: How to Build an Affiliate Program That Actually Scales

July 15, 2026 · 7 min readYash Chavan
The DTC Affiliate Playbook: Fix Your Attribution, Stop the Fraud, and Keep Your Best Affiliates Posting