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VENUS is a Jacksonville, Florida-based women's fashion brand founded in 1982, best known as the originator of swim separates — a concept born from designing posing suits for bodybuilding competitors who needed tops and bottoms in different sizes, which quickly caught on with women everywhere seeking a better swimwear fit. Today the brand offers bold, confidence-forward collections spanning swimwear, dresses, tops, bottoms, loungewear, and resort wear in sizes 2–24, with an emphasis on inclusive fit and vacation-ready style. Acquired by American Exchange Group in early 2026.