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Founded in 2003 in Los Angeles, NYDJ revolutionized the slimming denim category with innovative Lift Tuck® technology that smooths the waist and lifts the rear for a flattering fit. The brand offers an inclusive range of jeans, trousers, blouses, and outerwear designed for comfort, confidence, and versatile style, available in sizes from petite to plus. With a reputation for quality and fit, NYDJ has earned praise from consumers and celebrities alike and is available in major retailers across 31 countries.