NutriPaw is a London-founded, vet-formulated pet supplement brand, established in 2020 by Adelina Zotta and Connor Westby, on a mission to naturally support dogs' and cats' everyday health through tasty, irresistible treat-style chews. Their range addresses the most common pet health concerns — from itching and allergies to stress, joint health, digestion, and aging — using 100% natural, GMO-free, and clinically studied ingredients that meet strict UK and EU regulatory standards. Voted Europe's #1 Itch, Calming, and Probiotic Chews for three consecutive years, NutriPaw is trusted by over 1.75 million pet parents worldwide.