Negative

Negative is a New York-based women's underwear and loungewear brand founded in 2014 by best friends Marissa Vosper and Lauren Schwab, who set out to reimagine an industry they found overdesigned and out of touch — building something sheer, seamless, and minimal instead of lacy or pink. Their thoughtfully edited range spans effortless wireless and underwire bras, thongs, briefs, and boyshorts alongside a growing lifestyle collection of premium loungewear, sleepwear, and swim, all engineered for uncompromising everyday comfort. Female-founded and New York-born, Negative has quietly built a cult following among women who want elevated basics that simply work.