Modcloth

ModCloth is an American online retailer of vintage-inspired and indie women's clothing, founded in 2002 by high school sweethearts Susan Gregg Koger and Eric Koger from their Carnegie Mellon University dorm room in Pittsburgh. Built on a love of thrift store finds, the brand grew into a $100M+ business celebrated for its unique prints, inclusive sizing (XS–4X), and a genuine community-first ethos — long before body positivity became a marketing trend. Now headquartered in Los Angeles and owned by Nogin, Inc., ModCloth continues to offer whimsical, original womenswear for customers who want fashion that feels like them.