Kill Crew

Kill Crew is a Reno, Nevada-based fitness and lifestyle apparel brand founded in 2020 by Colton Dobson and Marco Passaquindici, built on a mission that goes far beyond clothing — to help people win their inner battles against anxiety, depression, PTSD, and mental health struggles through the unifying power of training and community. Their product range spans gym apparel, fight line gear (Muay Thai shorts, Jiu Jitsu gi's, boxing gloves, rash guards), hoodies, joggers, and women's activewear, all designed with bold graphics and a raw, combat-inspired aesthetic rooted in the "Kill Negativity" ethos. A portion of proceeds supports the American Foundation for Suicide Prevention, and the brand has surpassed 500,000 orders with a fiercely loyal following across the global combat sports and fitness community.