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Best Groceries Brands

Around 2018, there was a real boom for grocery box businesses like Blue Apron & Butcher Box aimed to help customers eat and cook better. Many of those businesses struggled from a customer retention and margin standpoint. Regardless, this is a category with tremendous upside potential.
Upright Oats

Upright is making a healthy alternative to milk. This instant oatmilk is rich with Vitamins like A, B12, and D along with 8g oat protein and 2g prebiotic fiber. Upright comes in flavors like chocolate, vanilla, and original.

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Eleat Cereal

ELEAT is a balanced, high protein cereal to fuel your day. Our mission is to help people eat well and move well. Starting with reimagining cereal and we'll see what's next...

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Allplants

Allplants thinks that the world (and everyone on it) would be better off if we ate more plants and that plant-based meals should be tasty, easy and convenient. That’s why allplants was born – to help you enjoy plant-based eating on your schedule.

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IKU

IKU makes plant-based meals delivered right to your door. Whether you want IKU for 3 meals a day or just a snack, there's an option for you. Its bestsellers include delicious meals like the caramelized onion tart, mushroom toor dahl, and spinach & eggplant lasagne. All you have to do is pop it into the microwave for 1 - 2.5 minutes and enjoy.

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Cabot Creamery

Cabot Creamery is a 100% farmer-owned dairy cooperative founded in 1919, when 94 farm families in Cabot, Vermont, joined forces to collectively market their milk — and has been making award-winning cheese and dairy products every day since. Headquartered in Waitsfield, Vermont, and owned by over 800 farm families across New England and upstate New York, Cabot is the first dairy co-op to achieve certified B Corp status, with 100% of profits going back to its farmer-owners. Best known for its Seriously Sharp Cheddar, the brand's portfolio spans cheese blocks, butter, Greek yogurt, cottage cheese, sour cream, and more, available in all 50 states.

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Immi

Surprisingly healthy instant ramen. High in protein, low in carbs and 100% plant-based.

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Daily Harvest

Daily Harvest creates delicious and nourishing smoothies, soups, oats, lattes and more. Their food is built on organic, thoughtfully sourced fruits and vegetables.

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Ipsa

Ipsa is a new kind of frozen food company started by two longtime food professionals dedicated to changing how–and what–people eat at home.

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Haven's Kitchen

Haven’s Kitchen is a brand founded by Alison “Ali” Cayne in NYC whose mission is to make home cooking more enjoyable with its line of seven (7) fresh squeezable sauces, marinades & dressings. The globally-inspired sauces are packaged with sustainability top of mind in transparent and lightweight pouches to make cooking at home easier, faster, and more fun. Flavors include Coconut Cashew, Edamame Green Goddess, Gingery Miso, Golden Tumeric Tahini, Herby Chimichurri, Red Pepper Romesco, and Tangy BBQ.

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Graza

Graza is high quality olive oil that tastes as good as it looks and comes in an easy-to-use squeezable container. Graza has two types of oil: cooking oil and extra virgin.

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Purple Carrot

Embark on a delicious adventure. Purple Carrot is the convenient way to cook up tasty, healthy plant-based meals that will leave you wanting more!

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Joi

JOI couldn’t find a great tasting almond milk on the market. So they fixed it and reinvented the way plant milk is made and packaged.

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Table of contents

What Are Direct-To-Consumer (D2C/DTC) Grocery Brands?

Direct-to-consumer (D2C or DTC) grocery brands are innovative companies that sell food products directly to customers through online platforms, bypassing traditional retail stores. This model allows these brands to offer fresher produce, artisanal goods, and unique food items that might not be available in local supermarkets.

Companies like Thrive Market and Imperfect Foods have carved a niche in this space by focusing on organic, non-GMO, and sustainably sourced products, as well as offering options for those with dietary restrictions. The D2C grocery model emphasizes convenience, quality, and a personalized shopping experience, enabling customers to have curated food items delivered straight to their doorsteps. By leveraging direct relationships with their customers, these brands can adapt quickly to consumer preferences and feedback, ensuring a dynamic and responsive shopping experience.

What Are The Best Direct-To-Consumer Grocery Brands?

Among the standout D2C grocery brands, Thrive Market is renowned for its vast selection of healthy, sustainable groceries available at discounted prices through a membership model, appealing to budget-conscious and eco-aware shoppers. Imperfect Foods is another leading brand, distinguished by its mission to reduce food waste by selling fruits and vegetables that might not meet the conventional beauty standards of grocery stores but are just as nutritious and flavorful. Both brands excel not just in providing high-quality, accessible food options but also in fostering a sense of community and commitment to environmental sustainability.

Their success demonstrates the growing consumer desire for grocery shopping experiences that align with their values, offering transparency, convenience, and a positive impact on the world.

What Are Current Trends In The Direct-To-Consumer Grocery Category?

The direct-to-consumer grocery category is currently experiencing several exciting trends. There is a significant shift towards sustainability, with brands increasingly focusing on eco-friendly packaging, reducing food waste, and promoting local and organic farming practices. Personalization is another key trend, as consumers look for grocery services that can cater to their specific dietary needs, preferences, and lifestyles, from vegan and keto to gluten-free options. Additionally, the rise of technology in this space is enhancing the shopping experience, with apps and websites offering intuitive interfaces, recipe suggestions, and seamless delivery tracking. These trends highlight a broader movement towards more conscious consumption, where customers prioritize health, convenience, and sustainability in their grocery shopping, driving innovation and growth in the D2C grocery sector.

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