Sol De Janeiro products are inspired the beaches of Rio and loved around the world especially its award-winning Brazilian Bum Bum Cream body lotion.
Duradry is the #1 solution for excessive underarm sweating. It's safe, affordable and effective. Duradry makes antiperspirant, body wash, body spray, and more!
Natural and effective body care products for humans in motion. Do more #withcurie.
pharm2u is an Israel-based online store specializing in perfumes, creams, and personal care products. The platform offers a range of fragrances and skincare items available for direct-to-consumer purchase. Customers can shop online and have products delivered to their homes. pharm2u positions itself as a convenient destination for beauty and fragrance essentials.
Who Gives A Crap is a feel good toilet paper, whose social and environmental mission is integral to the project.
Hawthorne makes it easy to elevate yourself with tailored, premium quality skin and personal care products that work perfectly for you as an individual.
Touchland is a Miami-based personal care brand founded in 2016 by Barcelona-born entrepreneur Andrea Lisbona, on a mission to turn the humble hand sanitizer into a sensorial, design-forward daily essential. Their award-winning Power Mist hand sanitizers and Body & Hair Fragrance Mists combine fast-absorbing, moisturising formulas with vibrant scents and sleek, collectible packaging — earning shelf space at Sephora, Ulta Beauty, and Kohl's alongside a cult following among younger consumers. Named to TIME's 100 Most Influential Companies in 2025, Touchland was acquired by Church & Dwight in May 2025 for $700 million after reaching over $100 million in annual revenue.
Wild is the UK's number one refillable personal care brand, founded in 2019 by childhood friends Charlie Bowes-Lyon and Freddy Ward with a mission to remove single-use plastic from bathrooms everywhere. Their product range — including natural deodorants, body washes, hand washes, lip balms, and soaps — is made with over 90% natural ingredients, free from harsh chemicals like aluminium and parabens, and housed in reusable, compostable, or recyclable packaging. A certified B Corp, Wild was acquired by Unilever in 2025 and continues to grow as a leader in sustainable personal care.
Manscaped is the male personal care brand dedicated to creating product for below-the-waist grooming and hygiene.
Direct-to-consumer (D2C or DTC) bath and body brands are redefining personal care by offering high-quality, ethically produced, and uniquely formulated products directly to consumers, bypassing traditional retail channels. This business model allows for a more intimate and transparent relationship between the brand and its customers, facilitating a deeper understanding of consumer needs and preferences.
Brands like Lush and Bathing Culture have risen to prominence within this space, championing the use of natural ingredients, eco-friendly packaging, and cruelty-free practices. These companies leverage online platforms to educate consumers on the benefits of their products, the importance of sustainability, and the impact of their purchasing choices, creating a loyal community of informed and conscientious shoppers.
Among the best direct-to-consumer bath and body brands, Lush stands out for its commitment to freshness, ethical sourcing, and fighting animal testing, offering a wide range of handmade products that cater to various skin and hair types. Bathing Culture is renowned for its biodegradable formulas and refillable packaging, embodying a deep respect for the environment and promoting a more sustainable lifestyle. These brands excel by not only providing products that care for the body but also by advocating for practices that care for the planet.
Their success is built on a foundation of transparency, quality, and a genuine commitment to making a positive impact, resonating with consumers who prioritize both personal and environmental well-being.
The direct-to-consumer bath and body category is witnessing a surge in trends that reflect a growing consumer desire for wellness, sustainability, and personalized care. There is an increasing demand for products formulated with natural, organic, and ethically sourced ingredients, as consumers become more conscious of the environmental and health impacts of their choices. Personalization is also gaining traction, with brands offering bespoke skincare routines and products tailored to individual skin types and concerns.
Furthermore, sustainability practices are becoming a significant differentiator, with companies investing in eco-friendly packaging, zero-waste products, and circular economy models to minimize their environmental footprint. These trends highlight a shift towards more mindful consumption, where the values of wellness, sustainability, and personalized care converge to shape the future of the bath and body industry.
Everything you need to build a better DTC brand, business and tech stack.
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