Barrel
Barrel specializes in helping CPG brands build scalable, story-driven websites that connect brand, product and customer across retail, marketplace and digital channels. From strategy to design, GEO/SEO to Shopify, we build digital flagships that grow with our clients and power future campaigns, launches and connections.
WHAT SETS US APART
We create exceptional e-c...
Barrel has been helping brands win on Shopify since 2009. We're one of the few a...
Services
Comprehensive retention marketing solutions
BRANDS WORKING WITH THIS AGENCY(9)
CATEGORIES
Case studies & success stories
Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands
Since 1898, McCormick has stood as a trusted staple in kitchens worldwide, renowned for its quality spices and culinary essentials. We partnered with McCormick to create a scalable Shopify ecosystem that unifies over 10 distinct brand identities under one seamless digital experience to support both DTC and B2B growth.
Shopify 2.0 Migration and a Framework Built for Scale
Sweet Loren's is a baked goods company that makes cookies with clean, natural ingredients. Migrating their site to Shopify 2.0 facilitated clear pathways for effortless shopping and immersive brand exploration. This enabled customers to explore Sweet Loren's extensive collection of recipes and blog content while maintaining a cohesive brand story.
Building LTV and AOV Through Subscription and Build-A-Bundle
Once Upon a Farm creates cold-pressed pouches & plant-rich meals for babies, toddlers, & big kids. To launch the brand to market, Barrel reimagined the website on Shopify Plus to tell the ingredient-first story, build customer loyalty, and encourage product discovery.