Osello
Osello is Shopify channel management software for fashion brands that want to sell on Nordstrom, Macy's, Bloomingdale's and Target+. Connect Shopify once and Osello builds marketplace-ready listings automatically, then keeps inventory, pricing and orders in sync across every channel.
What is Osello?
Osello is Shopify channel management software built for fashion brands that want to sell on Nordstrom, Macy's, Bloomingdale's and Target+ without drowning in spreadsheets.
Most brands spend months preparing marketplace listings by hand: exporting the catalog, reformatting images, rewriting copy to each retailer's spec, then fixing rejections one at a time. Osello replaces that work. It connects directly to your Shopify catalog, groups variants into proper marketplace listings by colorway and size, formats imagery to each marketplace's exact requirements, and generates marketplace-optimized copy, so your first submission actually gets approved.
Once you are live, Osello runs as your marketplace channel manager: pricing, inventory and orders stay in sync between Shopify and every channel you sell on, and adding the next retailer does not mean rebuilding your catalog.
Brands using Osello go live in days or weeks instead of months, with first-submission approval rates above 90 percent.
KEY FEATURES
Sell on Nordstrom, Macy's and Target+ straight from Shopify
Connect your Shopify catalog and list on Nordstrom, Macy's, Bloomingdale's and Target+ with no exports, retailer templates or spreadsheets.
AI image studio built for marketplace specs
Background whitening, per-marketplace aspect ratios and conversion-ordered alt images applied automatically to every product photo.
Smart colorway and size grouping
Consolidates separate Shopify products into single, correctly grouped marketplace listings instead of hundreds of orphan SKUs.
BRANDS USING THIS TOOL(2)
CATEGORIES
Case studies & success stories
Universal Standard
Universal Standard had barely any presence on the marketplaces they'd been approved for. Using Osello to sync their Shopify catalog, they went from ten listings to a complete, image-optimized marketplace catalog in five days, with a 93% first-submission approval rate and no additional listing headcount.
Furniq UK
Furniq UK spent seven months trying to get live on Nordstrom before switching to Osello. Their Shopify catalog was mapped, image-formatted and submitted to Nordstrom's spec in three weeks, and Osello now syncs more than 5,000 SKUs a day across inventory, pricing and orders.
what clients are saying
Client testimonials from our agency partners
Live on Nordstrom in three weeks
We'd been trying to get on Nordstrom for seven months. With Osello, we were live in three weeks and now sync 5,000+ SKUs daily.
From ten listings to a full catalog
Before Osello, we were nowhere. Ten listings. We barely existed. Five days later we had a full marketplace catalog live with 93% first-submission approval.
No going back to spreadsheets
I can't imagine convincing myself, or anyone on the team, to go back to how we did it before. First listing in three days, 96% first-submission approval.