Falcon Labs

What is Falcon Labs?

Falcon Labs is a post-purchase monetization platform that helps ecommerce brands unlock new revenue by offering targeted cross-sell opportunities from a curated network of premium partner brands. Integrated directly into thank-you pages, order tracking, and post-purchase emails, Falcon enables merchants to reward customers with relevant perks while driving incremental net profit—without disrupting the checkout experience.

What It Solves for Brands

Brands often overlook the post-purchase moment as a growth channel. Falcon turns this underutilized space into a performance-driven revenue stream by blending upsell and cross-sell offers in a native, brand-safe format. Merchants retain full control over which partners appear, when offers are served, and how customer journeys are shaped—while enjoying net-new earnings with no upfront cost.

Smart Cross-Selling, Powered by Machine Learning

Falcon’s Match Engine uses real-time transaction behavior and model-based targeting to dynamically serve the most relevant cross-sell content for each customer. Dual optimization ensures that performance and brand relevance are always balanced, maximizing both clickthrough rates and revenue earned.

Merchant-First Revenue Model

There are no setup costs or monthly fees. Instead, Falcon pays the merchant each month based on how well the offers perform. This risk-free structure means brands can test and scale post-purchase monetization without investing internal resources or disrupting their core experience.

Fast, Flexible Implementation

Brands can integrate Falcon using a lightweight SDK or the Shopify app. It works seamlessly across mobile and web and can be deployed on thank-you pages, order tracking flows, and post-purchase emails. Setup is simple, with full support from the Falcon team.

FAQs

**How does Falcon make money?**‍

Falcon shares revenue with merchants. As customers engage with cross-sell offers post-purchase, Falcon pays a portion of the revenue earned back to the merchant each month.

**Does Falcon affect conversion rates or the checkout flow?**‍

No. Falcon activates only after purchase, on pages like order confirmation or post-purchase emails. It adds value without interfering with the buyer's journey.

**Can I choose which brands show up in the offers?**‍

Yes. Merchants have full content control and can select which partner brands appear in the experience, ensuring brand alignment and customer trust.

**What platforms does Falcon support?**‍

Falcon integrates with Shopify, as well as custom DTC sites using a web or mobile SDK. It’s built for quick implementation across platforms.

**Is there any cost to install Falcon?**‍

No. Falcon is free to install and maintain. Brands earn revenue from the platform’s performance—there’s no risk or fixed cost involved.