Falcon Labs

What is Falcon Labs?

Falcon Labs is a post-purchase monetization platform that helps ecommerce brands unlock new revenue by offering targeted cross-sell opportunities from a curated network of premium partner brands. Integrated directly into thank-you pages, order tracking, and post-purchase emails, Falcon enables merchants to reward customers with relevant perks while driving incremental net profit—without disrupting the checkout experience.

What It Solves for Brands

Brands often overlook the post-purchase moment as a growth channel. Falcon turns this underutilized space into a performance-driven revenue stream by blending upsell and cross-sell offers in a native, brand-safe format. Merchants retain full control over which partners appear, when offers are served, and how customer journeys are shaped—while enjoying net-new earnings with no upfront cost.

Smart Cross-Selling, Powered by Machine Learning

Falcon’s Match Engine uses real-time transaction behavior and model-based targeting to dynamically serve the most relevant cross-sell content for each customer. Dual optimization ensures that performance and brand relevance are always balanced, maximizing both clickthrough rates and revenue earned.

Merchant-First Revenue Model

There are no setup costs or monthly fees. Instead, Falcon pays the merchant each month based on how well the offers perform. This risk-free structure means brands can test and scale post-purchase monetization without investing internal resources or disrupting their core experience.

Fast, Flexible Implementation

Brands can integrate Falcon using a lightweight SDK or the Shopify app. It works seamlessly across mobile and web and can be deployed on thank-you pages, order tracking flows, and post-purchase emails. Setup is simple, with full support from the Falcon team.

FAQs

How does Falcon make money?‍

Falcon shares revenue with merchants. As customers engage with cross-sell offers post-purchase, Falcon pays a portion of the revenue earned back to the merchant each month.

Does Falcon affect conversion rates or the checkout flow?‍

No. Falcon activates only after purchase, on pages like order confirmation or post-purchase emails. It adds value without interfering with the buyer's journey.

Can I choose which brands show up in the offers?‍

Yes. Merchants have full content control and can select which partner brands appear in the experience, ensuring brand alignment and customer trust.

What platforms does Falcon support?‍

Falcon integrates with Shopify, as well as custom DTC sites using a web or mobile SDK. It’s built for quick implementation across platforms.

Is there any cost to install Falcon?‍

No. Falcon is free to install and maintain. Brands earn revenue from the platform’s performance—there’s no risk or fixed cost involved.