VideoPoint

Why Choose VideoPoint?

VideoPoint covers both sides of video commerce: create shoppable videos with AI, then distribute them across your storefront to boost engagement, conversion rates, and store revenue. It cuts production costs, speeds time to market, and removes traditional production headaches while improving business performance.

Create on-brand videos in one AI Creator chat

Create on-brand videos faster and cheaper with AI Creator, all in one chat. It brings your product data, templates, avatars, and top AI models into a single workflow, so you can launch videos without switching tools or dealing with production headaches.

Bulk-generate videos for every SKU in minutes

Generate videos for your entire catalog with bulk creation. Produce hundreds of videos in one go, so every SKU can have fresh video content without manual work or weeks of production time.

AI templates that remove prompt engineering

Skip prompt engineering with use-case AI templates. Choose a template, follow guided steps, and get the output you want with flexibility and control, without starting from scratch. Replace trial-and-error prompting with a repeatable workflow for tasks like adding branding, changing faces or backgrounds, generating photos, turning photos into videos, and switching locations.

Avatars that help you feel local globally

Make products feel local anywhere with pre-made and custom avatars. Create avatars from a prompt or a reference photo to better reflect different shopper segments.

Instantly shoppable videos that drive conversion lift

Every video becomes a shopping surface. VideoPoint makes videos instantly shoppable and auto-publishes them across store pages to drive engagement and double-digit conversion lift.

Shoppable widgets for every storefront moment

Publish shoppable video across multiple widget formats: Stories for a familiar social feed, Highlights for higher engagement, Carousel for swipeable product-driven browsing, and Video Landing Pages for TikTok Shop style shopping on your domain.

Analytics that prove revenue impact

VideoPoint analytics measure the impact of shoppable video on conversions and revenue. Track engagement and performance by each video and widget, and attribute lift across key buying paths: shoppers who buy through the video, buy the same product later after watching, or buy a different product after engaging. Reporting follows the funnel from impression and view to purchase, so you can see what content drives orders and revenue. An AI chat lets you ask analytics questions in plain English to quickly find top performers and decide what to create and distribute next.

Turn Reels and UGC into Shoppable Video That Converts

VideoPoint enables Shopify brands to transform Instagram Reels and user-generated content into high-performing shoppable video widgets. These embedded video experiences increase time on site, improve conversion rates, and help brands monetize existing content without additional ad spend or creative production.

AI-Powered Tagging and Product Recognition

The platform uses AI to automatically tag products within videos, streamlining the setup process and making content instantly actionable. Merchants can easily auto-import videos from Instagram or upload locally, with VideoPoint auto-populating widgets across the store for a fast, scalable deployment.

Seamless On-Site Integration

Video widgets are lightweight, mobile-optimized, and designed for fast loading with zero impact on site performance. Brands can showcase videos on product pages, landing pages, and shoppable stories or reels—giving customers a dynamic and immersive browsing experience.

Built for Scale with Flexible Pricing

From free plans to advanced growth tiers, VideoPoint supports businesses of all sizes. Features like unlimited widgets, AI video tagging, performance analytics, and priority support ensure brands can scale their video commerce strategy with confidence.

FAQs

What is VideoPoint?
VideoPoint is a Shopify-integrated shoppable video platform that lets you create and publish on-site video experiences that feel like social commerce. Use AI tools to produce on-brand videos, or import existing UGC, then distribute everything as shoppable widgets across your storefront to boost engagement and conversion.

How does VideoPoint work?
You create or import videos, tag products, and publish them as shoppable widgets across key store pages. AI creation tools use your product data, templates, and avatars to speed up production, and AI videos are instantly shoppable once created. The result is a modern, social-style shopping experience that can lift conversion and revenue.

Do I need video production skills or a creative team?
No. VideoPoint is built to reduce production work with guided templates and an all-in-one AI Creator workflow. You can move faster without editing software, multiple tools, or complex prompting.

What can I create with VideoPoint’s AI tools?
Create product videos and variations using your product data, guided templates, avatars, and best-in-class AI models. Common use cases include adding branding, changing backgrounds, changing faces on avatars, generating images, turning photos into videos, and switching locations for localized creative.

Do I need prompt engineering?
No. VideoPoint uses use-case templates that guide you step by step to the output you want, with flexibility and control. You replace trial-and-error prompting with a repeatable workflow.

Can I use my existing videos?
Yes. Upload videos you already have or auto-import existing videos (like Instagram Reels and UGC) into VideoPoint, then tag products to make them shoppable and publish them on-site.

Can I generate videos for my entire catalog?
Yes. Bulk generation lets you create videos for large sets of products at once, so you can produce hundreds of videos across your catalog in minutes instead of limiting video to a few hero SKUs.

What pages can I publish videos on?
You can publish shoppable video widgets across key storefront surfaces, including product pages, collection pages, landing pages, and more, depending on how you choose to place widgets.

What shoppable widgets are available?
VideoPoint supports multiple on-site formats so you can match the experience to shopper intent:

• Stories
• Highlights
• Carousel
• Video Landing Pages

Each widget makes video shoppable by connecting content to product tags and product cards.

What makes the shopping experience “social commerce”?
Shoppers get familiar, swipeable, video-first browsing that feels like social platforms, but it happens on your storefront. They can discover products through video and shop without leaving the page.

How do shoppable videos increase conversion?
Shoppable video reduces friction between discovery and purchase. Instead of “watch then search,” shoppers see products inside the video experience and can move directly to the product they want.

Will this slow down my store?
WIdgets are heavily optimized and have near-zero impact on site loading speed. VideoPoint is designed for on-site publishing through widgets, so you can add video experiences without rebuilding your theme. If performance is a concern, you can start with one placement and expand based on results.

Can I control where videos appear and what shoppers see?
Yes. You decide which videos to publish, which products they are tagged to, and which widgets appear on which pages. Templates also provide control over creative outputs like branding and backgrounds.

Can I localize creative for different audiences?
Yes. Use pre-made and custom avatars to tailor content for different shopper segments and markets without reshoots.

How do I measure results?
VideoPoint includes analytics to measure performance, including engagement and business outcomes like conversion lift and revenue impact. This helps you identify what content and placements drive results.

Is this only for fashion brands?
No. The workflow is built for ecommerce in general, with templates and shoppable widgets that work across categories.

How fast can I launch?
In minutes. You can start by turning your existing product photos into videos with AI, install VideoPoint’s widgets, and publish shoppable video across your storefront. Most merchants can enable on-site video commerce within 15 minutes.

What if I don’t have enough content?
That’s exactly why VideoPoint was built. You can create everything with AI video, starting from your existing product photos and product data. Use guided templates to move fast, streamline creation, and consistently produce on-brand shoppable videos without needing a backlog of UGC or a production team.

What support do you provide during setup?
Support varies by plan, but you can expect personalized onboarding with assisted deployment, and for higher tiers, white-glove implementation. The team shares best practices for AI content creation and shoppable widget setup, including installation and placement guidance to avoid common pitfalls. Depending on your plan, you can also request custom templates and avatars, get ongoing monthly strategy calls, and use a direct channel for continued support and feature requests.