Niblin

Niblin is a horizontal data analytics SaaS platform built for e-commerce companies — specifically designed to serve as a performance monitoring and intelligence layer for D2C brands and the agencies that manage them. It unifies data from marketing channels (Meta, Google Ads), Shopify sales, Google Analytics, and customer behavior into a single platform, offering real-time anomaly detection, campaign-level root cause analysis, RFM-based customer segmentation, and actionable recommendations. The core value proposition is replacing the fragmented, manual reporting workflows that agencies and brand operators rely on today with an automated system that surfaces what's changing, why it's changing, and what to do about it.