Your Last Minute BFCM CX Upgrade
Marissa O'Halloran is the Commerce Lead of 1800DTC. When she's not researching and writing about the latest DTC products and brands, you can find her hunting down the best matcha in town, overpacking her carry-on, or hanging out with her golden retriever, Pepper.
BFCM week is here. Shoppers will move fast and expect answers even faster. If you want to reduce friction and keep customers from bouncing to competitors, you need a customer experience system that responds instantly and stays consistent across channels.
This guide breaks down the fastest, highest-impact ways to improve CX with Klaviyo’s AI Shopping Assistant before the weekend hits.
What AI Can Handle For You
Answer product questions instantly
Help shoppers compare SKUs and find the right fit without waiting for support.
Reduce abandoned carts
Address hesitation in real-time before customers leave your site.
Recommend the right bundles
Guide customers to your best BFCM offers based on their needs.
Handle order questions automatically
Free up your team from repetitive "where is my order" inquiries.
Stay consistent across channels
Deliver the same quality experience via web chat, SMS, and email.
The brands that win BFCM are the ones that remove confusion and speed up decisions. You can still set this up before the rush hits.
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