The Most Overlooked Ad Channel in D2C Right Now
Marissa O'Halloran is the Commerce Lead of 1800DTC. When she's not researching and writing about the latest DTC products and brands, you can find her hunting down the best matcha in town, overpacking her carry-on, or hanging out with her golden retriever, Pepper.
If you’re only running ads on Meta and Google, you’re leaving serious growth on the table. Snapchat’s ad platform has quietly evolved into one of the most cost-effective ways to reach Gen Z and Millennial audiences where they actually spend their time.
From hyper-engaging AR lenses to advanced targeting tools, Snapchat Ads offer unique ways to connect with consumers that other platforms can’t match. The best part? Competition is lighter, meaning lower CPMs and more efficient customer acquisition for savvy brands.
We broke down exactly how operators are scaling with Snapchat Ads, and why now is the best time to test.
Why Test Snapchat Ads
- Reach 100M+ U.S. daily active users—mostly Gen Z & Millennials.
- Stand out with interactive formats like AR lenses and filters.
- Take advantage of lower costs & less crowded auctions.
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