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Lego
LEGO is the world's most iconic toy brand, founded in 1932 in Billund, Denmark by carpenter Ole Kirk Christiansen, whose name derives from the Danish phrase leg godt — "play well." Built on the simple, endlessly versatile interlocking brick system patented in 1958, LEGO has grown into the largest toy company in the world by revenue, with products spanning classic brick sets, licensed themes (Star Wars, Harry Potter, Marvel), Technic, Duplo, and digital experiences. Still family-owned and headquartered in Billund, LEGO remains committed to inspiring creativity, imagination, and learning through play for children and adults across the globe.