HallPass

HallPass is a New York-based better-for-you confectionery brand launched in August 2026 by Peter Rahal and Michael Tierney under Medici Brands, built on the belief that candy was ready for the same nutritional reinvention that transformed the soda aisle — delivering the full taste and texture of classic candy at just 70 calories and 1g of sugar per serving. Using the same EPG fat system and soluble corn fiber sweetener technology powering David's protein bars, HallPass launched with three products — Peanut Cups, Peanut Creme Crispy Wafers, and Chocolatey Candy Pieces — at a price point accessible to everyone, not just health food shoppers. Available nationwide at Walmart from day one, HallPass is positioning itself as the Coke Zero of candy: no compromise on taste, no premium price, just a smarter equation.