Fjällräven

Fjällräven is a Swedish outdoor apparel and equipment brand founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden — starting in a basement with a homemade backpack frame and growing into one of the world's most trusted names in sustainable outdoor gear. The brand is best known for its iconic Kånken backpack, G-1000 wax-able fabric, and a design philosophy rooted in function, durability, and deep respect for nature — producing jackets, trousers, base layers, tents, and bags built to last a lifetime. Now headquartered in Örnsköldsvik and owned by Fenix Outdoor International, Fjällräven is sold in over 70 countries and holds the distinction of being a Purveyor to the Royal Court of Sweden.