FitAid

FITAID produces clean, performance-oriented functional beverages that combine recovery, energy, and wellness blends with ingredients like BCAAs, electrolytes, vitamins, and turmeric. Tailored for active lifestyles—post-workout, during energy dips, or for immune support—the drinks are naturally sweetened, lightly carbonated, and free from artificial sweeteners. Based in Santa Cruz, the brand positions itself as an alternative to conventional energy or sports drinks, offering a cleaner profile and multifunctional benefits.