Circular is a Singapore-based Y Combinator-backed tech subscription service, founded in 2021, that lets consumers in Singapore and Australia access the latest premium devices — iPhones, MacBooks, Samsung Galaxy, iPads, and more — through affordable monthly plans instead of buying outright. Every subscription includes free damage protection covering up to 90% of repair costs, flexible terms from 3 to 24 months, and a commitment to refurbishing and recirculating devices to minimise e-waste. Backed by AirTree Ventures and Global Founders Capital, Circular is on a mission to make subscribing to tech the smarter, more sustainable alternative to ownership.